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5 things you can share on social media if you’re in a creative slump
Ilya Nasedkin • 4 February 2020
As a business owner, web developer or marketer, you’ll fully appreciate the importance of social media.
But, knowing you need to keep your social media profiles updated and having a slew of relevant content ready to go are two different things entirely. If you’re feeling a little stuck about what to share, here are a few easy options that should make the process of scheduling this week’s social media posts a little easier for you…
1. Link to an older piece of your own content
Very often, businesses fall into the trap of neglecting their older content in favour of newer creations. While you of course want to share your latest blog post, realistically you won’t have a new piece each time you need to update your Facebook feed or Twitter account. It’s all too common to shy away from sharing a link to an older blog which you have already shared previously on your social media profile. That’s a big mistake as not everyone will have seen the original post, especially if you often acquire new fans and followers.
Only sharing a link to a blog once severely limits the visibility of that blog and as a business, means you aren’t extracting maximum value from that resource. It’s simply left to grow dusty in your archives.
Go back through older blog posts and identify articles you haven’t shared for a while that can be included on your calendar this week.
2. Retweet a customer question and share the answer
Social media users are so comfortable with brands on social media – and using social media itself – that they will often ask questions on posts or use social media comments to share their experiences.
If you’ve been asked a question on social media lately, share that question with an answer. You can create a graphic using a free service such as Canva to add visual interest to the post. Voila! For just a few minute’s work, you’ve created a unique and useful social media update that ticks off update from this week’s required quota.
3. Share a review
We know that online reviews are incredibly important to consumers which means that they are really important for your business too. Pick out a recent review and turn that into a social media post in just a few minutes. You could simply copy and paste the text or, you could create an image using a tool like Canva. Easy!
4. Take a behind the scenes picture to share
Most customers don’t ever really get to see what goes on behind the scenes in a business. If you have a big delivery arriving and being unpacked, a machine on the go, a staff birthday or are just having cake Friday in the office to celebrate the end of the week, take a picture and post to your social media feed. This is a great way to inject some personality into your social profile and gives customers a chance to get to know you.
5. Ask a question
Another quick and easy way to fill in a gap on your social calendar is to ask a question. Depending on the social network you could use a survey or poll feature and as your followers for their input on something.
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