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5 reasons you should be using responsive web design
Ilya Nasedkin • 16 March 2018
The online world is going mobile and more consumers are using devices like smartphones to browse the internet and shop online. In fact, consumers in the US and the UK spend between 66 and 87 hours every month on their mobile devices. This, combined with a rapid increase in the number of online transactions made through mobile, makes it vital for companies to adapt. Here are some advantages of using responsive web design.
Increased web traffic
The
statistics speak for themselves and it’s clear that mobile browsing is
overtaking desktop as the primary platform for internet browsers and online
shoppers. By utilising responsive web design techniques and adapting your
website to be accessible on mobile devices like smartphones and tablets, you
will tap into the growing market of mobile users. Higher conversion
Research has
shown that over 2 billion mobile commerce transactions were made by the end of
2017 and that figure is set to rise continuously throughout the next year. The
rise of mobile Ecommerce has made it
essential for companies and online brands to adapt their websites to make them
easily accessible for mobile users. By providing a platform for mobile
consumers, you have a much higher chance of converting them to customers. Streamlined analytics
Having
multiple websites or online platforms can make it difficult to track success
and monitor things like conversion paths and user journeys. By consolidating
your online presence into one responsive site, you can streamline the whole
process and take full advantage of Google Analytic’s ability to work across
multiple platforms and devices. Improved search results
When performing
a query or searching for a product online, the majority of consumers and
internet browsers use mobile. This means that you need to have a mobile-ready
website so users looking for your brand will be able to access your content
easily. Having a responsive site with a strong SEO strategy will help you
convert and retain more consumers. Lower costs
Having one
streamlined responsive website will help you reduce the overall amount of time
and money spent on maintenance. By consolidating all of your content in one
place and utilising workflow services, you can drastically cut down your web
management process. You will also save money when it comes to development as
you will only have to focus on one website as opposed to a separate mobile
site.
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