5 reasons you should be using responsive web design

The online world is going mobile and more consumers are using devices like smartphones to browse the internet and shop online. In fact, consumers in the US and the UK spend between 66 and 87 hours every month on their mobile devices. This, combined with a rapid increase in the number of online transactions made through mobile, makes it vital for companies to adapt. Here are some advantages of using responsive web design.

Increased web traffic The statistics speak for themselves and it’s clear that mobile browsing is overtaking desktop as the primary platform for internet browsers and online shoppers. By utilising responsive web design techniques and adapting your website to be accessible on mobile devices like smartphones and tablets, you will tap into the growing market of mobile users. Higher conversion Research has shown that over 2 billion mobile commerce transactions were made by the end of 2017 and that figure is set to rise continuously throughout the next year. The rise of mobile Ecommerce has made it essential for companies and online brands to adapt their websites to make them easily accessible for mobile users. By providing a platform for mobile consumers, you have a much higher chance of converting them to customers. Streamlined analytics Having multiple websites or online platforms can make it difficult to track success and monitor things like conversion paths and user journeys. By consolidating your online presence into one responsive site, you can streamline the whole process and take full advantage of Google Analytic’s ability to work across multiple platforms and devices. Improved search results When performing a query or searching for a product online, the majority of consumers and internet browsers use mobile. This means that you need to have a mobile-ready website so users looking for your brand will be able to access your content easily. Having a responsive site with a strong SEO strategy will help you convert and retain more consumers. Lower costs Having one streamlined responsive website will help you reduce the overall amount of time and money spent on maintenance. By consolidating all of your content in one place and utilising workflow services, you can drastically cut down your web management process. You will also save money when it comes to development as you will only have to focus on one website as opposed to a separate mobile site.