+1-800-298-3165
How artificial intelligence is going to affect mobile marketing
Rebecca Appleton • 13 March 2018
Recent breakthroughs in AI technology have made it possible to utilise smart software programs across a variety of platforms and industries. Research has shown that 80% of marketing executives believe that AI will revolutionise the industry by 2020. Big players in the app market such as Amazon have already begun to apply AI technology to their marketing strategy. Here are some predictions of AI mobile marketing trends to come.
Automated reasoning
This is perhaps one of the most useful and practical tools for increasing consumer retention figures and improving the user experience. The concept revolves around the idea of unique responses based on logical understandings of user behavioural patterns and common trends. In short, the programming allows apps to recognise the activities of users and create personalised experiences. Uber has used automated reasoning to generate suggested routes for drivers based on traffic information, GPS location and data from other drivers.
Intuitive learning
Creating accurate consumer profiles has been a core part of marketing since the genesis of the industry. It’s vital that mobile app developers are aiming the right products and services at the right consumers. As the mobile marketing industry moves forward, AI technology will serve as a valuable tool for monitoring consumer trends. Intuitive AI programs can automatically track user behaviour and buying patterns. This valuable data can be used as a basis for marketing tactics such as push notifications and email campaigns.
Personalised interaction
One of the biggest issues that app developers and mobile marketers face in the current market is trying to increase user retention and session times. Statistics have shown that the majority of mobile users will uninstall an app within three days. This is a worrying prospect for an app business looking to pierce the industry but AI technology offers a practical solution. By using automatically collected user data, apps can generate interactions in the form of emails and push notifications that are unique to each user.
Automatic content generation
The latest innovations in AI technology have made it possible for programs to generate researched content which is personalised to each user or recipient. Apps will soon be able to do this automatically by using information gathered by other AI capabilities. In fact, a recent study has shown that within the next year alone, over 20% of business marketing content will be generated automatically using AI software.
Share this post:
Recent Posts
For anyone launching a digital agency today, the smartest move is to start with a business-in-a-box solution like Eazi-Business. It’s not just a tool—it’s a complete solution built to help entrepreneurs hit the ground running, even with no prior tech experience. Here’s the streamlined, modern tech stack Eazi-Business recommends for new agency owners:
Your homepage is your agency’s first handshake. If it’s unclear, cluttered, or generic—you’re losing potential clients in seconds. Here's what your homepage actually needs to convert visitors into leads. 1. A Headline That Tells Them What You Do “Helping local businesses grow with mobile apps and digital tools.” Make it specific, client-focused, and benefit-driven. If it could apply to anyone, it applies to no one. 2. A Strong Subheadline That Builds Trust “Trusted by 1,000+ entrepreneurs across 20 countries.” This is your social proof shortcut. Numbers work. So do logos and testimonials. 3. A Visual That Shows the Result Use mockups, screenshots, or lifestyle photos. Help visitors see what they’ll get—a mobile app, a dashboard, a website, a client smiling. 4. A Short List of Benefits (Not Features) Launch your digital presence fast No tech skills required Support and tools included Keep it tight. Think “what’s in it for me?” from the client’s point of view. 5. A Clear Call to Action (CTA) “Book a free call” “Get your launch pack” “See what’s possible” CTAs should stand out visually and be repeated 2–3 times on the page. 6. A Simple Contact Form or Button Make it easy to get in touch or book. Remove friction. Don’t ask for more than name, email, and one question. Pro tip: You don’t need to design from scratch. The Eazi-Business Business-in-a-Box gives you ready-made homepage templates with proven structure, persuasive copy blocks, and branding flexibility. Use our pre-built website framework to launch with confidence and convert faster.
Not all agencies need to offer “everything.” In fact, niching down can make your services more profitable, easier to sell, and faster to deliver. Whether you're starting solo or building a team, here are five in-demand, low-overhead services you can offer right now.
