Top tips for choosing the right font for your website

Every aspect of your website can play an important part in retaining more consumers and creating an effective user experience. Choosing the right typeface and font can be difficult with so many options available. It would be impractical to try and sift through every typeface in existence, aimlessly hoping to find one that jumps out at you. Here are some useful tips to help you choose the best fonts for your site.

Create a criteria list With thousands of different fonts floating around the internet, it can be like trying to find a needle in a haystack picking the right one. Try narrowing your search by creating specific criteria. This could range from style to legibility but the important thing is to think about what kind of font you’re looking for to narrow your search. Think about compatibility New fonts are always being created and distributed so it’s important to consider whether or not your chosen typeface will be compatible with certain platforms. Web browsers across mobile and desktop are constantly being updated and changed so you may find that some of the fonts on your website are not being displayed properly. Ensure that your chosen font is compatible across all platforms. Look at competitors If you’re struggling to think of the best font style to represent your brand, it can help to look at the graphic styles of your competitors. It’s important that you don’t outright copy the same style but it is common practice to look at successful competitors and draw inspiration from them. Follow trends The world of graphic design is constantly in flux and what’s hot today may be old news tomorrow. Monitoring popular trends is an important part of staying relevant and improving your brand image. Even something as simple as a typeface can completely alter the style of your website so keep an eye out for what’s hip. Don’t settle While you don’t want to spend weeks trawling through thousands of different fonts in hopes of finding the perfect one, it’s important not to settle for the first one that catches your eye. However, be smart about it. If you find a typeface that you think matches your brand’s style and would look good on your website, examine what specific details you like about it and look for other fonts that have a similar design before choosing.