+1-800-298-3165
Top tips for choosing the right font for your website
Ilya Nasedkin • 13 March 2018
Every aspect of your website can play an important part in retaining more consumers and creating an effective user experience. Choosing the right typeface and font can be difficult with so many options available. It would be impractical to try and sift through every typeface in existence, aimlessly hoping to find one that jumps out at you. Here are some useful tips to help you choose the best fonts for your site.
Create a criteria list
With
thousands of different fonts floating around the internet, it can be like
trying to find a needle in a haystack
picking the right one. Try narrowing your search by creating specific criteria.
This could range from style to legibility but the important thing is to think
about what kind of font you’re looking for to narrow your search. Think about compatibility
New fonts are
always being created and distributed so it’s important to consider whether or
not your chosen typeface will be compatible with certain platforms. Web
browsers across mobile and desktop are constantly being updated and changed so
you may find that some of the fonts on your website are not being displayed
properly. Ensure that your chosen font is compatible across all platforms. Look at competitors
If you’re
struggling to think of the best font style to represent your brand, it can help
to look at the graphic styles of your competitors. It’s important that you
don’t outright copy the same style but it is common practice to look at
successful competitors and draw inspiration from them. Follow trends
The world of
graphic design is constantly in flux and what’s hot today may be old news
tomorrow. Monitoring popular trends is an important part of staying relevant
and improving your brand image. Even something as simple as a typeface can
completely alter the style of your website so keep an eye out for what’s hip. Don’t settle
While you
don’t want to spend weeks trawling through thousands of different fonts in
hopes of finding the perfect one, it’s important not to settle for the first
one that catches your eye. However, be smart about it. If you find a typeface
that you think matches your brand’s style and would look good on your website,
examine what specific details you like about it and look for other fonts that
have a similar design before choosing.
Share this post:
Recent Posts
For anyone launching a digital agency today, the smartest move is to start with a business-in-a-box solution like Eazi-Business. It’s not just a tool—it’s a complete solution built to help entrepreneurs hit the ground running, even with no prior tech experience. Here’s the streamlined, modern tech stack Eazi-Business recommends for new agency owners:
Your homepage is your agency’s first handshake. If it’s unclear, cluttered, or generic—you’re losing potential clients in seconds. Here's what your homepage actually needs to convert visitors into leads. 1. A Headline That Tells Them What You Do “Helping local businesses grow with mobile apps and digital tools.” Make it specific, client-focused, and benefit-driven. If it could apply to anyone, it applies to no one. 2. A Strong Subheadline That Builds Trust “Trusted by 1,000+ entrepreneurs across 20 countries.” This is your social proof shortcut. Numbers work. So do logos and testimonials. 3. A Visual That Shows the Result Use mockups, screenshots, or lifestyle photos. Help visitors see what they’ll get—a mobile app, a dashboard, a website, a client smiling. 4. A Short List of Benefits (Not Features) Launch your digital presence fast No tech skills required Support and tools included Keep it tight. Think “what’s in it for me?” from the client’s point of view. 5. A Clear Call to Action (CTA) “Book a free call” “Get your launch pack” “See what’s possible” CTAs should stand out visually and be repeated 2–3 times on the page. 6. A Simple Contact Form or Button Make it easy to get in touch or book. Remove friction. Don’t ask for more than name, email, and one question. Pro tip: You don’t need to design from scratch. The Eazi-Business Business-in-a-Box gives you ready-made homepage templates with proven structure, persuasive copy blocks, and branding flexibility. Use our pre-built website framework to launch with confidence and convert faster.
Not all agencies need to offer “everything.” In fact, niching down can make your services more profitable, easier to sell, and faster to deliver. Whether you're starting solo or building a team, here are five in-demand, low-overhead services you can offer right now.
