4 ways to increase traffic to your website

Driving up traffic is vital to the success of your website and the expansion of your brand. Engaging content and quality service are integral parts of a business but in the digital age, if you don’t develop an effective marketing strategy alongside a professional website, you can never hope to improve conversion rates and increase market share. Here are some proven ways to increase the number of visitors to your website. Develop (and execute) a consistent SEO strategy Search engine optimisation is a non-negotable activity when it comes to driving traffic and is something you should factor in from the web design stage onwards. Google alone processes around 3.5 billion searches each and every day which means you need to ensure that your website has strong organic rankings in order to be visible to your target audience and best placed to attract relevant traffic. High quality content and relevant links are just two aspects of an effective SEO strategy. Seeking help from an SEO specialist can help you get a better understanding of the process. Be proactive about reviews Online review platforms play a big part in the search habits of online consumers in the current market. In fact, research has shown that 92% of online consumers read online reviews, 84% of which trust them as much as personal recommendations. Make a point of soliciting reviews from clients and register on a major review platform such as TrustPilot. Use social media As an owned media channel (one under your brand control) social media is a vital tool in any push to drive traffic to your web site. Research has shown that 57% of online consumers are influenced by the positive feedback on social media platforms. Developing a presence on appropriate social media networks such as Facebook, Instagram or LinkedIn is a great way to build brand awarenss and develop closer relationships with customers. Focus on sharing great quality content, with relevant hashtags for discovery purposes. You can monitor the volume of traffic you get to site from social media using a tool such as Google Analytics – this should help you to refine your strategy and maximise traffic. Use influencers and guest bloggers Partnering with influencers and bloggers that already have a loyal following can help channel more consumers to your website. The benefit of being featured in content or posts by these influential creators is that their followers hold their opinion in high regard. Statistics have shown that 82% of consumers are ‘highly likely’ to follow the recommendation of an influencer so creating a lasting link with market influencers can be mutually beneficial in the long run.