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How to be successful as an independent app developer
Rebecca Appleton • 16 February 2018
Trying to pierce the app market may seem like an impossible task if you’re an aspiring developer, especially considering there are around 12 million competing developers currently working within the industry. Don’t let that put you off taking up our app business opportunity though. The mobile app market is growing at a rapid rate and thanks to increased distribution channels and improved software resources, it’s easier than ever for developers to make their idea a reality. Here are some tips to help you along the way.
Check out the competition
Before jumping in and beginning the development process after taking up our app business opportunity, it’s vital that you do your research and set a foundation for what will become your product. This means looking at the apps that are available on current digital marketplaces. Pay particular attention to similar apps, looking at examples of good and bad apps. Identify the key factors that affect the user experience and also check user feedback and reviews to identify common problems and USPs.
Keep creating
It’s easy to get caught up with one idea or project but if you hope to hit the jackpot and find success in the app industry, you can’t put all your apps in one basket. The key is to repeat the development project over and over in order to increase productivity and streamline the process. This will reduce the risk of problems with future projects.
Focus on design
When it comes to apps, the design is key. The user interface, visual effects and structure of an app have a huge impact on consumer feedback. Download figures are affected by the visual design of an app’s icon. Session time is highly dependent on usability and how an app’s interface is designed. Focusing on your design skills and integrating current design trends will massively improve your prospects.
Don’t give up
Don’t become discouraged if your apps don’t fly to the top of the charts straight away. Developing a recognised brand can often take time in such a saturated market but it’s important that you don’t give up too soon. Keep putting out content and improving your skills.
Become a marketer
A big part of creating a successful portfolio of apps is being able to effectively market your brand and maximise exposure. If you hope to become an independent developer and make a success of your new app business, it’s vital that you brush up on current digital marketing trends. There are plenty of free and paid channels through which to market your brand so be sure to do your research.
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