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How to track the success of your app
Rebecca Appleton • 13 February 2018
With over 6 million apps on the market, trying to stay competitive and relevant can be difficult. There are all kinds of cutting-edge marketing techniques and advertising methods that can put you ahead of the game but it’s important to know where you rank in the current market in order to figure out how to grow and improve. Here are a few of the ways you can monitor the success of your app and identify your position relevant to the competition.
Download figures
One of the most obvious ways to monitor the success of your app is to monitor the number of times that your product has been downloaded from whichever store you have made it available on. This will give you an indication of whether your marketing strategy is effectively converting consumers into users or not. However, this should not be the main focus as the figures will generally fluctuate. A steady overall increase is what to look out for.
Uninstallations
High download figures are good but it’s important to identify whether your product is being used. The majority of mobile users will not keep an app on their device for more than 72 hours so checking how many times your app has been uninstalled gives you a much better insight. Cross-referencing uninstallation habits with updates and marketing campaigns can also help you identify the reasons behind any negative download trends.
Market rating
All major mobile markets, including the App Store and the Play Store, have rating systems and charts built into them. This allows you to monitor raw feedback directly from your user base, giving you the opportunity to check your current positioning in the charts, identify any urgent issues and respond to your users.
Sessions
Sessions refer to the number of times that a user opens your app and performs some kind of interaction or activity. Each app will have a different set of parameters that define a session so it’s important that you lay yours out in order to accurately identify the amount of usage that your app is getting on a daily basis.
Brand awareness
The popularity of your brand is an important indicator of whether your app is successfully converting users and gaining an increased share of the market. It can also indicate whether your brand is strong enough to allow your business to expand into new market sectors and industries. Identifying how many times your brand is flagged up in search engine results and on social media platforms are both good ways to monitor this.
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