Tailoring your approach for your prospect

One of the most powerful ways to attract the attention of fellow business owners is to develop a product that is fully branded to their business. Whether it is a mobile app or a novelty pen, nothing grabs the interested parties’ attention like a product that is tailored to the target business. With that being said, the focus of todays blog is to highlight how you can tailor your approach and offering to your prospect to maximise the chance of success.

• Prospects website – One of the best ways to building a relationship with a potential client is to firstly do your research. With the advent of the internet, it has never been easier to find out information about a business. Spend some time on the potential clients’ website to understand their business and what they offer. This will give you a great insight into how you can help their business with your product.

• Competition – Understanding your potential clients business requires you to have an appreciation for their industry and also their competition. Are they the dominant business within their industry? What is the competition offering that your prospect is not? All of this information is invaluable building a profile of your potential client.

• Social Media – With the majority of businesses now embracing social media through Facebook pages, Twitter feeds and YouTube channels, it is important to understand how customers of your prospect view the business. A high number of “likes” or “followers” may suggest that the business has a strong customer base and a foundation for longevity.

• Tailoring your product – The best way to tailor a product such as a mobile app is to design the application with the branding of the business in mind. Things such as logos and corporate colours are all crucial in making sure it has maximum visual impact.

• Ensuring a perfect fit – Even a visually tailored product will not be useful if the features available are not targeted to the business. Understanding the prospects business and having an appreciation for their industry will help you build the right product for the right client.

By implementing some of the methods discussed above you will maximise your chance of securing new clients. With a little time, effort and research, you will portray a professional and competent image to prospects. Every business owner likes to feel special and one of the most powerful ways to achieve this is to have a product tailored to the business in question.

To find out how Eazi-Apps can help you tailor your approach to targeting prospects and accelerate your growth into the mobile landscape, please contact us today.