Online Reputation Management for App Developers: The Basics 

Online reputation management is now more vital than ever. In fact, it’s paramount to the success of your new mobile app development business. The digital world brings with it a sea of comments, likes, shares, and reviews. If that ‘sea’ turns out to be negative feedback about your business, you’ll soon find it hindering your growth and, ultimately, your business. Research shows that more than eight in ten of us trust online reviews as much as we do personal recommendations from friends and colleagues, so being on the ball when it comes to reputation management is critical to keeping a healthy bottom line.

So, what exactly is online reputation management? Let’s take a look at the basics:

What is it?

Online reputation management is a set of strategies and techniques to cultivate positive reviews on a regular basis for your brand. When potential customers are making their decisions on whether they want to buy your app development services, the first thing they typically do is search online for reviews about your services. Whenever you’re searching through apps and deciding what one to download, do you look at the reviews first? Being reputation savvy extends to your apps too.

App Store Optimization is all about improving your app’s visibility and reputation on the App Store. What factor is most important to your app’s APO? Essentially, it depends on its online reputation; it all comes down to ratings and reviews.

App reviews

Ratings and reviews are one of the most important factors in ASO, yet, bizarrely, many developers choose to neglect their importance. An app review is effectively an independent, objective way of marketing that is trusted by the people using the app.

The bonus for you as a new app developer is that these reviews provide valuable user feedback which you can work into your development process and improve your app further.

App development

With an Eazi-Apps app development business opportunity, you can start your new app development business journey with the full potential to gain a great online reputation. With things like reservations systems, events promotion, mobile commerce, and integrations, Eazi-Apps has made it easier than ever to start-up as an app developer. You can build on this foundation:

·Be being proactive about asking your business customers and app users to leave a review

·Don’t be afraid to reach out via email, SMS or from within the app requesting a review

·Respond to all reviews promptly (even the negative ones)

·Have a strategy in place to deal with negative feedback – but avoid a public war of words with the reviewer

Make reputation management part of your process

You must remain vigilant and keep on top of what is being said about your brand online – to do this, make checking reviews, soliciting reviews and responding to reviews a regular part of your process. Aim to check in at least a few times a week, and more often if possible.