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Is video content important?
Ilya Nasedkin • 17 August 2018
We’ve all heard the phrase content is king but, how many of us equate that to written content in the form of blog posts and articles, rather than video? When it comes to creating content in a format that consumers engage with, video is actually where it’s at.Whether you’re just launching a web design business or are a brand assessing your existing site and content strategy, it pays to have your finger firmly on the ‘play’ button. If you still aren’t convinced, read on to discover exactly why video is important. Facebook says so When a social media giant like Facebook tips a format or tool for success, it’s a good bet that pick is about to explode in popularity. Two years ago, insiders at the social network were already predicting that video would dominate the platform within the next five years. Track back through recent Facebook developments and you can see that more and more tools are being rolled out that champion video. It’s the most shared form of media on mobile The importance of mobile devices for internet and content consumption needs no introduction but did you know that video is far and away the most shared mobile content format? Either as a brand or as a web developer, this fact alone should go some way to convincing you that video is a great way to engage with your end user. Consumers expect you to create video content Video is not just something that marketers with big budgets and lots of sophisticated tech are championing. HubSpot research suggests that more than half (54%) of consumers actually want the brands they interact with to produce video content. This is higher than their desire for email newsletters or social images. It’s memorable Because humans are inherently visual creatures, video is also a great way to engineer brand recall. The same HubSpot research determined that 43% of consumers found video to be the most memorable of all branded content encountered in the last month, versus just 36% for branded photo content. Your audience likely consumers a lot of video We mentioned earlier that consumers want brands to create videos and that video was the most shared content format from mobile. That translates to a really engaged audience which means in all likelihood, your desired customer or website visitor is already in the habit of watching video online. Around 8 in 10 people are thought to watch a video online each month and more than half, every day. In fact, statistics show that 500 million people watch video on Facebook alone every day.
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