5 reasons you should have an event website

For many companies, conferences and events are anticipated throughout the year. If event organisers are not analysing the results of the previous event, they’re likely planning the day’s activities down to the finest detail, from the first speaker to the table decor and everything in between.Did you know that making a separate website for any client’s event, no matter what type of occasion it might be, could improve attendance and profile, helping grow revenue? Here are just a few reasons why it’s worth suggesting an even microsite be designed for the next conference, seminar or exhibition…

1. Design The design is one of the most important things about a website, and having a dedicated event website means that you can display a little bit of creativity and individuality. While the branding and logo should remain the same as on the main site, you can have a little more fun with the rest of the event website's design.If the event usually has a particular theme, an events website is a great place to tease or showcase that theme before the occasion. 2. Shareability The beauty of an events website is that it’s highly shareable. Instead of just sending users to a few pages on the main website, being able to promote a whole site dedicated to one event on social media is great for gaining potential delegates and exhibitors. 3. Trackability Having event details on the main website means that inevitably your site visitors could get lost. With a dedicated event microsite, you can encourage a more intuitive user journey and see which pages are naturally leading traffic to event-specific conversions. You’ll also be able to see what isn’t working and fix it quickly without having the rest of the main website to contend with. 4. Showcase and show off Showcasing event speakers is a great way to incentivise delegates to come to your event. Make sure your event’s mini website design includes a gallery of previous speakers and event attendees. On the night, photography absolutely must be professional and detailed. 5. Tickets Exclusivity is essential for events. Make sure you create an event website that allows for discount codes and early-bird pricing. If your main site has absolutely nothing to do with eCommerce, a dedicated events website is sensible as it can be equipped with simple eCommerce functionality.