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Can any industry benefit from a mobile app?
minti • 28 March 2014
With mobile technology advancing at a rapid rate and mobile apps growing in popularity, many diverse businesses can see the benefit that a mobile app can bring their business. With that in mind the focus of today’s blog is to highlight whether any business can really benefit from a mobile app?
A mobile app is very much focused on engagement, both between the business and their customers. There is no business out there that does not want its customers to interact with its business. The simple reason being, the more interaction there is the higher the chance of securing those customers for the long term as loyal supporters of the business. After all, mobile apps can encourage customer retention and loyalty because they utilise native features of the users’ mobile device such as the camera, GPS and voice recorder for instance.
Whether a business is in the retail sector, charity sector, business to business specialists or indeed professional services firms, they can all benefit from mobile technology and namely mobile apps and mobile websites. Taking a restaurant as an example, they can benefit from allowing customers to making table reservations, order food or redeem loyalty initiatives through the comfort of a mobile device.
Similarly, religious institutions such as Churches or Mosques can benefit from a mobile app by allowing the local community to make donations, listen to sermons/prayers and keep up to date about upcoming events or book facilities through a few simple clicks of a mobile device.
Mobile apps are not just restricted to traditional forms of businesses. For instance, individuals involved in creative arts can also benefit from mobile technology such as bands and DJs. Giving customers the choice to hear a sample of your latest music track and the ability to then make a purchase allows businesses to reach out to their customers in ways that were not possible before.
As this blog illustrates, there are a variety of businesses out there, covering a diverse group of industries, that can benefit from mobile apps. With the expansion in mobile technology set to explode over the coming years, there has never been a better time to get involved and help businesses leverage mobile apps.
At Eazi-Apps we have a suite of features that you can utilise as a mobile expert to help businesses join the mobile revolution. To find out how you can join the Eazi-Apps family and make a difference to businesses in your community, please contact us today.
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