Using mobile marketing for your clients

With the mobile market being the unequivocal next frontier in technology, there has never been a better time for businesses to add mobile to their arsenal of marketing initiatives. Indeed, with the modern day customer now owning a smartphone and a tablet, accessing information on the move has never been easier. With this being the case, the focus of today’s blog is to highlight how you can advise small businesses on incorporating mobile marketing within their marketing mix and achieve substantial benefits.

Advising small and medium sized businesses to make their business mobile friendly is a great way to make their business essential to their customers in the long term. Every business operating today would like to position their business in a unique way and carve out their own place in their customers minds. With mobile technology offering a plethora of options, the modern day mobile marketing expert can reward businesses for adapting their working practices to the needs and expectations of their customers.

Here are some of the areas that you can advise your clients on if you join the Eazi-Apps family:

• Mobile App Development – Build and deploy an iPhone app and Android app for your clients that fulfil their requirements. From shopping carts to food ordering systems to loyalty programs, build a feature rich app that engages both the business and their customers around the clock.

• Download Strategy – The best looking app in the world with feature rich content will still be deemed a failure if sufficient app downloads have not been achieved. Obviously, download numbers are subjective in that what may be considered a fantastic number of users for one business may be inadequate for another business. However, as a mobile expert you will be in a unique position to advise your clients on a variety of download methods to boost the usability of the app from a customer and business perspective.

• Rewards – All customers appreciate a reward, whether it is a freebie or a discount off their next purchase. Nothing screams loyalty better than a discount for your customers. Now you have the possibility to advise your clients on loyalty initiatives they can conduct through their very own app. From loyalty stamps to implementing QR codes, you can advise businesses on the best way to reward their army of customers. Another benefit of the loyalty programs is that it creates and promotes brand awareness, as well as encouraging app downloads.

• Use of Push Messages – Used in the right way push messages are a great way for a business to communicate any message to their customers. Whether it is a new promotion or a special event, the push notifications can be utilised to drive customers back to the business again and again. Added to the mix are innovations such as geo-fencing that can send messages to customers’ when they are in the area.

As we have seen, there is a great opportunity available for the modern day mobile expert to help businesses revolutionise their marketing activities and better connect with their customers. To find out how you can join the Eazi-Apps network and make a difference to businesses, contact us today.