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What a directory app can do to help a business thrive
Dean White • 23 September 2022
Many business owners are familiar with online directories, but many still do not fully understand their advantages.
It takes time to search through information and flip through pages on online directories; they're not just digital Yellow Pages. Through them, users can easily identify, contact, and learn about relevant businesses. It is vital for any business to be listed in online business directories.
Benefits of online directories
There is a mistake that business owners make regarding online directories. It is assumed that they are large databases, and their listing will get lost in the enormity of online directories. As a matter of fact, these platforms are extremely beneficial to businesses. These benefits include:
Increase online presence
Businesses that search for their names online will likely appear in directories to which they may never have submitted information. The reason for this is that many business directories today automatically create listings based on larger directories. Getting listed in one directory often results in getting listed in several others, allowing businesses to accomplish two things at once.
Get discovered more easily
Users can typically search online business directories by a variety of criteria, including service, location, and category. If a business enters complete and accurate information into its listing, the directory will be able to connect it with people looking for it. This is even if they don't enter the business name explicitly. The benefit of this is that many people don't know how to search for a specific business name or service.
Strengthen business reputation
Many businesses are afraid to get listed online for fear of negative reviews, but this prevents them from gaining positive reviews, which are essential for a successful reputation. Providing a business knows how to handle negative reviews properly, the benefits of numerous positive reviews outweigh the cost of one negative review. Mixed reviews can strengthen a business' reputation, showing that it is a legitimate company.
Improve local visibility
Although they are large, online business directories offer advanced filtering and suggesting capabilities, which help businesses connect with their target audiences. Local businesses benefit from directories because they make their business visible to their community.
what is the solution for an entrepreneur looking to offer online directories to a business?
The Eazi-Business Marketing Hub can help an entrepreneur looking to offer online directories to a business, by providing:
App build guide
This comprehensive guide will help an entrepreneur with building thier first local directory app. In this document we have included clear instructions on how to build this exciting product without any technical experience.
App marketing pack
Entrepreneurs can access a comprehensive marketing pack that will enable them to increase sales. This innovative portfolio of collateral includes brochures, email campaigns and presentations. An entrepreneur can go to market with cutting edge collateral designed to boost sales.
Promotional presentation
An entrepreneur can promote their new directory app and accelerate downloads. They can discover how to build a captive audience and become the cornerstone of the local community. An entrepreneur will also be able to access detailed promotion presentation to get started.
An entrepreneur can build a dedicated app for their community and help promote local events, news and businesses. They can also generate a significant income charging businesses for premium listings and targeted messaging campaigns. It is a fantastic on-boarding product for any organisation that is new to mobile marketing that will establish an entrepreneur as an industry expert.
With the help of the Eazi-Business Marketing Hub, entrepreneurs will be able to increase sales with professionally created marketing collateral.
The Eazi-Business Marketing Hub covers 5 recommended routes to market that an entrepreneur should be utilising when growing their business, and is an invaluable resource in bringing structure to anyone’s sales approach.
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