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How can social media help an entrepreneur create a successful business?
Dean White • 13 September 2022
Many new businesses are so busy focusing on the basic functions of running their operations that they don't have time to devote energy and resources toward building a brand via social media.
According to Oblerlo.com, 73% of marketers say social media is effective for their business. They also state the importance for entrepreneurs to get their names on these sites as soon as possible.
Social media can be an effective way for businesses to establish and maintain their brands. Gaining followers on social media can help business owners build hype around a launch and increase the chances that people will hear about a product or service.
While social media can be a hugely beneficial and effective tool for entrepreneurs, it also consumes a lot of time. The most successful entrepreneurs understand how to use social media effectively.
What are the most important aspects of running a business’s social media?
Generate content consistently across social media.
This is where many entrepreneurs struggle. Either they set goals that are too ambitious and feel let down when they fall short of those expectations, or they make no attempt at all.
The biggest factor leading to the failure of social media strategies is that businesses stop producing content.
Being active on social media doesn’t have to be time-consuming.
Post your social media content strategically
An entrepreneur can save time by batching social media content and posting at the same time each day so they don't have to think about it again.
Creating a schedule for social media accounts, posting regularly and systematically throughout the week or month is vital.
Batching social media content and posting to multiple platforms at the same time can also make it easier for an entrepreneur.
Create a strong social media presence
For entrepreneurs, social media can be a time-consuming distraction. To focus their efforts on reaching the right audiences, they should develop strategies based on how and where they plan to use each channel.
An entrepreneur can, through their business, create a loyal following that loves the product and is invested in its success.
What is the solution for an entrepreneur looking to use social media effectively?
The Eazi-Business Marketing Hub can help an entrepreneur looking to use social media to promote their business, by providing:
Targeted online ads
It has never been easier for entrepreneurs to deliver highly targeted online ads. They can attract new customers with our extensive library of social media adverts. Access everything needed to get started including powerful content and a step by step guide.
Social media posts
Keeping followers engaged with regular posts enables customer acquisition and retention. It can be difficult however to find the time to create interesting content. An entrepreneur can download new social media posts each week designed to position them as an expert.
Sharable content
This is the perfect opportunity to experience exponential growth by posting highly shareable content. We have agency standard webinars, explainer videos and infographics customers will love to promote.
With the help of the Eazi-Business Marketing Hub, entrepreneurs will be able to increase sales with professionally created marketing collateral.
The Eazi-Business Marketing Hub covers 5 recommended routes to market that an entrepreneur should be utilising when growing their business, and is an invaluable resource in bringing structure to anyone’s sales approach.
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