Why is Local SEO Important? 

As well as having a professional and high quality website, SEO is a key factor in online success. While many businesses focus on the main search results, local SEO optimisation is often more relevant for SMEs with bricks and mortar locations.

The Benefits of Local SEO for a Business or Brand ● Local SEO Creates an Online Presence in Your Local Area - As a business, it’s important to have an online presence in your local area. A lot of people will purposely look for a business that is located nearby, which is why information about products and services must be easy to find. This is especially true of those searching for products on services via mobile devices. Local SEO can help a business to be easily accessible to those who live close by, as well as those who are looking for something in a specific area.● It’s Easier to Achieve Local SEO Success - It can be extremely difficult to rank highly in search engine results when you are competing against businesses from around the world; many of which will have larger budgets and better resources. Simply, there are too many people all competing for the same keywords. This isn’t something that’s quite as difficult when you focus on local SEO. By working with a smaller location, you’ll have less competition from other businesses that are trying to rank for the same search terms.● Local SEO Helps to Boost Sales and Leads - A lot of people don’t want to travel too far to find a service or product. Proximity research shows that at most, the average consumer is prepared to travel 20 minutes to make a purchase. This is why local SEO is so valuable when it comes to boosting leads and sales. Simply, it’s a lot easier for someone to visit and trust a local business.● Local SEO Works for Every Business - There’s no reason to think of local search engine optimisation as being something that’s reserved for a certain type of business. Local SEO works well for all businesses and all industries.As well as working on search engine optimisation on a much larger scale, all businesses should focus on building a great online presence in their local area. Not only can local SEO help to boost leads and sales, but it’s also a good place to start with achieving a greater level of SEO success. Tips for local search optimisation ·To succeed at local SEO, you’ll need to register for Google My Business and fill in your profile in its entirety. This includes adding in your full business address, phone number, web address and opening hours.·Seek links from other local websites.·Reviews are incredibly important to local SEO – you should be proactive about asking customers to leave a review for you and prompt with responses.