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4 Actions To Optimise Your Mobile App
Rebecca Appleton • 9 October 2018
Developing a mobile app that’s popular and downloaded regularly isn’t always easy. It’s not simply a case of uploading it to the App Store and hoping for the best. With thousands of other apps all competing for the same thing, it’s vital that yours stands out. This is where mobile app optimisation comes in. Much like search engine optimisation, your mobile app should be optimised for the platform that it’s being hosted on.
Here are four things you’ll need to do to ensure your app optimisation doesn’t fall flat:
● Always Use Relevant Keywords - In the same way that you would for search engine optimisation, you should always use relevant keywords to optimise a mobile app. By including keywords that you are targeting, you are much more likely to be found by those who are interested in what you are offering. Plus, by using the same keywords, your mobile app optimisation will work well with your overall SEO strategy.
● Be Clever When Naming Your App - With so many mobile applications to choose from, it’s vital that yours stands out from the rest. One of the best ways to do this is with a catchy, engaging and unique name. Mobile app names can be optimised to include keywords, but it’s much more important to choose a name that appeals to the specific target audience.
● Select Correct App Categories - Selecting the correct categories is important, as it helps users to find the mobile app among other similar apps. This prevents users from having to scroll through an endless amount of apps before they stumble across yours. It also gives users an insight into what the app is and who it has been developed for.
● Use the Description Well - One of the top ways to optimise a mobile app is to include keywords and search terms in the description. It doesn’t matter where the app is being hosted, keywords work well for optimisation. However, be aware of keyword stuffing. The description should always be informative and helpful to users.
Creating a popular mobile application is never easy and competition is tough, but that’s not to say that success is out of the question. The key is to ensure your optimisation efforts begin in tandem with the app development rather than being bolted on at the end when the app is ready to be uploaded to the App Store or Google Play.
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