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Who Are The Most Followed Brands on TikTok?
Ilya Nasedkin • 17 December 2019
TikTok is one of the fastest growing new social media platforms and in 2019 is the only app in the top 5 most downloaded apps of the year not owned by Facebook. If you haven’t heard of it, TikTok which is known in China as Douyin, it’s a short video clip editing and sharing app and social media network, not unlike what Instagram is to photography.
Breaking into the top five most downloaded apps of the year is no easy feat, but with 500million active monthly users and almost 200million downloads earned in a single 2019 quarter, it’s not hard to see how they’ve climbed the rankings! What is even scarier though is that Douyin only launched in September 2016 while the outside of China version, TikTok came later in 2017. That is a staggering rise to fame – and means that TikTok should definitely be on your social media marketing radar for 2020.So, in this new world of short video stardom which brands are winning the race for TikTok popularity? This is tricky in itself because business accounts and personal accounts on TikTok are identical, so there is no set brand list for us to follow, we’ve just done the research ourselves. Flighthouse (@Flighthouse): Followers: 20.4 million Flighthouse is a millennial and generation-Z targeting media production company run by a 20-year-old CEO. The brand creates content for YouTube, Instagram and other social media platforms specifically targeted at the younger breakthrough generations.The brand’s videos feature celebrities and other high-level influencers within content which is overall just created to be entertaining. Think trivia games, celebrity interviews and other easy consumption frolics. NBA (@NBA): Followers: 5.7 million As you’ll notice a substantial drop down from FlightHouses 20+ million followers, is the NBA. The NBA is one of those brands who live hard on social media and take it very seriously. In fact, it’s said that the NBA employs a team of seven people just to produce and publish TikTok content.On TikTok as a slight variation from their Instagram activity, the brand shows lighter, more comical video pieces including the antics of team mascots, behind the scenes jokes with the players and other crazy adventures within the NBA. Nickelodeon (@Nickelodeon): Followers: 4.7 million Nickelodeon has been producing classic content for kids for decades on television and has adequately moved that on to social media. As well as exclusive TikTok content from everyone’s favourite current Nick characters, they have also introduced an intentional level of nostalgia to keep slightly older audiences interested too and it’s worked. Let’s face it, we all need a bit of Spongebob Squarepants in our lives.
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