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Easy ways to supercharge your traffic acquisition this month
Ilya Nasedkin • 25 January 2019
There’s never any reason to slow down your efforts to drive traffic to your business website, especially if you have invested in a smart new web design to help drive your sales forward this year. Attracting traffic is an ongoing task – meaning it’s important to consistently try new things and deploy tactics to win over new visitors.Here are a few easy ways you can win more web traffic this month…
1. Send out an email newsletter Email marketing is often said to be the best form of email marketing in terms of the return it generates. If it’s been a while since you reached out to your customers and leads, pull together a mailer that gives recipients a reason to visit your site. A coupon code or special offer is a popular tactic but you could also promote a new product or a strong piece of content. Just ensure that in this post-GDPR era, your email send is in line with legislation and you have permission to contact those on your list. 2. Promote a social media post Social media channels are great sources of traffic, especially if you have a large following. Even if you don’t and you are still growing this aspect of your digital marketing, sponsoring or boosting a post is a great way to drive traffic across to your site so you can showcase your new business website in all its glory. Again, you could opt to do this by sharing a special offer or coupon, a discount or a really good piece of content. 3. Send out a PR If you are doing something newsworthy, it’s vital to shout about it. Whether that’s some form of company milestone or community involvement, a great new product or a donation to an important cause, writing and issuing a press release to draw media attention can be beneficial in a number of ways. Generating press coverage isn’t instant but if you do it regularly (always when you have some genuine news to share) you should start to see some media coverage building up. This time of traffic acquisition is very valuable as it allows you to tap into a wider audience, while positive coverage in a prominent publication adds gravitas and credibility to your brand. 4. Start encouraging customers to leave a review Reviews are very powerful tools and highly valued by shoppers. It takes just moments to ask a shopper to leave a review for you after purchase but this peer to peer feedback can drive traffic for a significant portion of time thereafter.
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