Essential tips for improving your website’s checkout process

The eCommerce industry is constantly growing as more companies move operations online and try to push sales through digital platforms. In fact, global eCommerce sales are predicted to hit $4.5 trillion by the year 2021. If you’re hoping to take advantage of this growing sector, it’s vital you are improving the customer experience on your site. Here are some tips for streamlining your online checkout process.

Make it quick Research has shown that the length of time it takes for customers to complete their purchase has a direct impact on conversion figures. If you have invested a lot of time and money into attracting consumers and getting them to fill their digital basket, it’s essential that you follow through and don’t give them any reason not to complete the sale. The checkout process should be streamlined and you should only ask for details that are essential for the sale. Provide security Unlike shopping at a physical retailer, there is always an element of risk that consumers feel when shopping online. Older consumers, in particular, are often reluctant to provide their personal and financial details online which is why it’s so important to create a sense of security during the checkout process. Things like security certification icons and friendly reminders can help put customers at ease and show them that they are buying from a trusted seller. Allow guest checkout This idea goes back to the concept of creating a speedy and streamlined checkout process. Statistics have shown that nearly a quarter of all online transactions are abandoned because customers are required to create an account. Giving the option to checkout as a guest makes it easier for one-time customers to make a quick purchase, thereby opening up the possibility for follow-up marketing materials. Keep testing It’s vital that you ensure your checkout process is running smoothly and isn’t deterring consumers from completing purchases. Carry out regular testing, both with the digital systems and the UX to ensure that there are no bugs or user hurdles. Asking for customer feedback is also a great way of monitoring your checkout process. Create a responsive platform A large majority of eCommerce transactions are now carried out through mobile which makes it essential for companies to provide a mobile-friendly buying process. Ensure that your website is responsive and the checkout process is compatible with mobile platforms in order to maximise conversion.