5 essential tricks for marketing your mobile app on Facebook

With more than one billion active users worldwide, Facebook has undoubtedly become an essential digital marketing tool. Over 95% of those users access the social media platform through mobile which means your app business needs to be utilising Facebook in order to maximise market reach. Here are some useful tips and tricks you may not already know about which will help you improve your mobile marketing strategy.

Pages to Watch

Facebook has plenty of hidden features that are often overlooked by users. One tool you need to be aware of when promoting your brand is ‘Pages to Watch’. It can be found by clicking the ‘Insights’ tab at the top of the page. It allows you to keep an eye on the activity of competitors by choosing the pages you would like to monitor and organising them into a table, highlighting key analytics such as likes, posts and engagement.

Post searching

Another commonly overlooked feature is the ability to search through previously published posts using specific words or terminology. This may seem like a mundane feature to some marketers but it actually makes monitoring progress a lot easier. If you’re planning a new strategy or campaign, the search bar allows you to find similar content and see whether it was successful the first time around.

Save for later

Keeping up with current trends and staying competitive on social media is all about looking out for popular content from competitors and relevant content producers. This is where the ‘view later’ feature comes in handy. When browsing through the Facebook timeline, you can save articles, videos and other content that will inform or improve future material that you post.

Audience Insights

This Facebook marketing feature should be common knowledge for digital marketers but it’s worth mentioning in case you aren’t already familiar with it. It collates important information and keys statistics about your target market and common trends to help you craft more relevant content that will appeal to your desired demographic.

Direct engagement

This may seem like obvious advice but many app businesses and digital marketers often forget to actively engage with social media users that have reacted to their content. If you get engagement from published content on Facebook don’t simply count the number of likes and shares. Instead, interact with those users and encourage them to like your page and check out the rest of your content.