5 ways to improve your website ranking

SEO is now an integral part of crafting an effective digital marketing strategy. The fact that the majority of web searches begin on Google or a similar search engine makes it vital that your company increases its ranking. This will put you higher up in the search listings and will increase traffic to your site. Here are some essential parts of improving your ranking.

Up-to-date metadata In order to correctly categorise and subsequently flag up the webpages on your site, Google must be provided with all of the essential metadata. Metadata provides search engines with the information needed to recognise the purpose of your website and present it to browsers carrying out relevant searches. Accurate title metadata is essential to ensuring that all your web pages are titled correctly. Descriptions and keyword metadata should also be maintained and regularly updated when necessary. Regular and relevant content In order to make sure that you’re ranking as high as possible on Google, you need to have something to look for on your website. That involves developing an inbound marketing ethos which focuses on creating relevant and engaging content. Blogs, for example, are a great way to provide substance to your website and add content that web browsers and consumers will be actively looking for. Relevant keywords Keywords play a big role in SEO strategies and increasing your ranking but there is more to it than simply cramming hundreds of them into your website in hopes that it will rocket you to the top page of Google. The search engine algorithms have become much more advanced and you now need to ensure that you are choosing relevant keywords that are organic. Know your current rankings Before you can hope to increase your chances on Google, you need to know your current rankings. This will allow you to identify your current performance and areas for improvement which will subsequently give you the opportunity to tweak your SEO strategy. Use tools such as Google Analytics to monitor your website’s current figures. Make sure your pages load quickly It is often an issue which is overlooked but page loading times can have a big impact on your Google ranking. If your web pages are slow to load, Google will automatically put them lower on the results listings. Even large companies like Walmart have fallen victim to this during times when their website performance dropped.