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5 steps to creating a successful E-commerce site
Ilya Nasedkin • 6 March 2018
Staying competitive online is vital to any company or distributor. The internet is now the primary platform for sales around the world and billions of people make purchases every day. In fact, the 100,000 highest-traffic websites in the world are E-commerce sites. This shows the level of intense competition for online retailers. If you’re planning to set up an E-commerce website, here are some important things to consider.
Think about the user
When it comes
to creating an E-commerce website, one of
the most important things to keep front of mind is the user experience. Every
visitor to your site is a potential customer so it’s vital that your website is
designed to maximise conversion. Customers are the lifeblood of any successful E-commerce
website so it’s important that the design style, interface and product line are
aimed at your target market. Check out the competition
With so many E-commerce websites currently online, there are
plenty of places to draw inspiration from. When you set out to pick a theme for
your website and create your online business, look at successful examples of
competitor websites and identify trending design features and useful features
that have helped them cultivate a larger customer base. Test and test again
The worst
thing you could do is launch your website before testing it properly. When it
comes to web design, there are plenty of things that could go wrong, especially
for E-commerce websites that feature an
online shop. Towards the end of your development process, invest a lot of time
and resources into testing your website. Professional analytics providers can
also help to ensure your site is ready to go. Make it responsive
Mobile has
overtaken desktop browsing as the primary format for online shopping around the
world. Google research shows that in 62 of 63 countries it used as a yardstick,
more consumers went online via mobile than desktop device. This means it’s
important that your site is responsive and can adapt to a mobile platform. Mobile
web design should be a top priority a Streamline the buying process
The customer
experience is paramount – you should strive to deliver a seamless omnichannel
experience (the same experience across multiple touchpoints) and reduce
cross-device friction wherever possible. Research has shown that fewer steps in
the buying process can increase customer engagement and improve the overall
experience. Focus on the structure and layout of your site and try to reduce
the number of clicks and amount of typing needed for customers to browse your
range and make purchases.
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