+1-800-298-3165
5 steps to creating a successful E-commerce site
Ilya Nasedkin • 6 March 2018
Staying competitive online is vital to any company or distributor. The internet is now the primary platform for sales around the world and billions of people make purchases every day. In fact, the 100,000 highest-traffic websites in the world are E-commerce sites. This shows the level of intense competition for online retailers. If you’re planning to set up an E-commerce website, here are some important things to consider.
Think about the user
When it comes
to creating an E-commerce website, one of
the most important things to keep front of mind is the user experience. Every
visitor to your site is a potential customer so it’s vital that your website is
designed to maximise conversion. Customers are the lifeblood of any successful E-commerce
website so it’s important that the design style, interface and product line are
aimed at your target market. Check out the competition
With so many E-commerce websites currently online, there are
plenty of places to draw inspiration from. When you set out to pick a theme for
your website and create your online business, look at successful examples of
competitor websites and identify trending design features and useful features
that have helped them cultivate a larger customer base. Test and test again
The worst
thing you could do is launch your website before testing it properly. When it
comes to web design, there are plenty of things that could go wrong, especially
for E-commerce websites that feature an
online shop. Towards the end of your development process, invest a lot of time
and resources into testing your website. Professional analytics providers can
also help to ensure your site is ready to go. Make it responsive
Mobile has
overtaken desktop browsing as the primary format for online shopping around the
world. Google research shows that in 62 of 63 countries it used as a yardstick,
more consumers went online via mobile than desktop device. This means it’s
important that your site is responsive and can adapt to a mobile platform. Mobile
web design should be a top priority a Streamline the buying process
The customer
experience is paramount – you should strive to deliver a seamless omnichannel
experience (the same experience across multiple touchpoints) and reduce
cross-device friction wherever possible. Research has shown that fewer steps in
the buying process can increase customer engagement and improve the overall
experience. Focus on the structure and layout of your site and try to reduce
the number of clicks and amount of typing needed for customers to browse your
range and make purchases.
Share this post:
Recent Posts
For anyone launching a digital agency today, the smartest move is to start with a business-in-a-box solution like Eazi-Business. It’s not just a tool—it’s a complete solution built to help entrepreneurs hit the ground running, even with no prior tech experience. Here’s the streamlined, modern tech stack Eazi-Business recommends for new agency owners:
Your homepage is your agency’s first handshake. If it’s unclear, cluttered, or generic—you’re losing potential clients in seconds. Here's what your homepage actually needs to convert visitors into leads. 1. A Headline That Tells Them What You Do “Helping local businesses grow with mobile apps and digital tools.” Make it specific, client-focused, and benefit-driven. If it could apply to anyone, it applies to no one. 2. A Strong Subheadline That Builds Trust “Trusted by 1,000+ entrepreneurs across 20 countries.” This is your social proof shortcut. Numbers work. So do logos and testimonials. 3. A Visual That Shows the Result Use mockups, screenshots, or lifestyle photos. Help visitors see what they’ll get—a mobile app, a dashboard, a website, a client smiling. 4. A Short List of Benefits (Not Features) Launch your digital presence fast No tech skills required Support and tools included Keep it tight. Think “what’s in it for me?” from the client’s point of view. 5. A Clear Call to Action (CTA) “Book a free call” “Get your launch pack” “See what’s possible” CTAs should stand out visually and be repeated 2–3 times on the page. 6. A Simple Contact Form or Button Make it easy to get in touch or book. Remove friction. Don’t ask for more than name, email, and one question. Pro tip: You don’t need to design from scratch. The Eazi-Business Business-in-a-Box gives you ready-made homepage templates with proven structure, persuasive copy blocks, and branding flexibility. Use our pre-built website framework to launch with confidence and convert faster.
Not all agencies need to offer “everything.” In fact, niching down can make your services more profitable, easier to sell, and faster to deliver. Whether you're starting solo or building a team, here are five in-demand, low-overhead services you can offer right now.
