5 steps to creating a successful E-commerce site

Staying competitive online is vital to any company or distributor. The internet is now the primary platform for sales around the world and billions of people make purchases every day. In fact, the 100,000 highest-traffic websites in the world are E-commerce sites. This shows the level of intense competition for online retailers. If you’re planning to set up an E-commerce website, here are some important things to consider.

Think about the user When it comes to creating an E-commerce website, one of the most important things to keep front of mind is the user experience. Every visitor to your site is a potential customer so it’s vital that your website is designed to maximise conversion. Customers are the lifeblood of any successful E-commerce website so it’s important that the design style, interface and product line are aimed at your target market. Check out the competition With so many E-commerce websites currently online, there are plenty of places to draw inspiration from. When you set out to pick a theme for your website and create your online business, look at successful examples of competitor websites and identify trending design features and useful features that have helped them cultivate a larger customer base. Test and test again The worst thing you could do is launch your website before testing it properly. When it comes to web design, there are plenty of things that could go wrong, especially for E-commerce websites that feature an online shop. Towards the end of your development process, invest a lot of time and resources into testing your website. Professional analytics providers can also help to ensure your site is ready to go. Make it responsive Mobile has overtaken desktop browsing as the primary format for online shopping around the world. Google research shows that in 62 of 63 countries it used as a yardstick, more consumers went online via mobile than desktop device. This means it’s important that your site is responsive and can adapt to a mobile platform. Mobile web design should be a top priority a Streamline the buying process The customer experience is paramount – you should strive to deliver a seamless omnichannel experience (the same experience across multiple touchpoints) and reduce cross-device friction wherever possible. Research has shown that fewer steps in the buying process can increase customer engagement and improve the overall experience. Focus on the structure and layout of your site and try to reduce the number of clicks and amount of typing needed for customers to browse your range and make purchases.