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4 common mistakes to avoid when creating your app
Rebecca Appleton • 6 March 2018
If you’re planning to join the millions of other businesses and app developers around the globe, there are certain things to keep in mind. You now have access to more tools and services that make it easier for anyone to create an app but these app business opportunities come with pitfalls. Here are a few common mistakes to avoid in the run-up to releasing your app.
Failing to trim the fat
The idea of an app is to provide a sleek and simple interface where users can get results or browse content quickly and easily. Many new developers or businesses looking to expand their brand onto mobile platforms often make the mistake of trying to cram as much content and information as possible into their app. Not only can this result in a confusing user experience but it can also complicate the structural design process.
Lack of market research
Before thinking about the design of your app or the release date of your finished version, it’s vital that you put the necessary time into researching the market. Many developers make the fatal mistake of skipping over this important step and instead just run with their initial idea. No matter how great an idea may be, you need to know whether it has been done before, whether there is a gap in the market for it and how your future users want it to look.
Not enough testing
Test, test and test again. This is the mantra that should be on the mind of any developer or business owner that is hoping to climb the charts of the App Store or the Play Store. Don’t make the same mistake that so many budding developers make by rushing to release your app before it’s ready. While the app may look great, there may be bugs that you have missed and it requires a lot more effort to fix them once your app hits the market.
Failure to market effectively
The lead up to your release date is a pivotal part of your app’s lifespan. During this time, many developers fail to generate enough buzz around their app which results in disappointing download figures within the first quarter. There are now more ways than ever to market your app which means there are no excuses. Social media is a cost-effective way of creating online chatter about your app and increasing awareness.
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