+1-800-298-3165
Search News Roundup July 2021
Rebecca Appleton • 7 July 2021
What’s new in Google, social media, content and SEO?
Summer is in full swing and as we head into the month of July, there’s plenty to catch up on in the world of search. From new algorithms to new launches, we’re here to help you keep your finger on the pulse of all things Google, social media, content and SEO. Read on for our round-up of all of the advances that you need to know this month.
The new Google algorithm is rolling out now
Google has begun to roll out its July core update – one of a series of larger updates it makes to its algorithms each year. The previous update came in June, though some of the changes were not ready to be launched according to the search engine, which means they have been folded into the July changes.
Cope updates typically take a couple of weeks to fully roll out, meaning you may not yet have seen much of an impact on your search positions or traffic numbers. Google says that most sites won’t notice the updates, though as is usually the case, it was tight lipped on what is actually being changed. The June update did cause some ranking fluctuation so if you saw movement then, it could be you’ll see a reversal as a result of the July update.
Your new content could be indexed in hours
If you’re considering our Eazi-Content opportunity, you’ll be very interested in the latest nugget of information released by Google. In the latest in the Ask Google series, search engine guru John Mueller (officially Google’s ‘search relations representative’) was asked how long it takes for new pages to be indexed.
His answer? It could be mere hours. He did add that it could also be several weeks. Crucially, Mueller said that having your new or updated content indexed doesn’t necessarily translate to rankings – and that there is no guarantee your content will be indexed, especially if it’s poor quality, duplicate or mirrored.
There were a few tips for speeding up indexing, including making your site load faster overall, focusing on high quality content, creating prominent inter-site links to your new content and submitting new URLs.
TikTok is one of the year’s fastest growing brands
TikTok videos continually made headlines during the height of lockdown but the video sharing site has been able to retain that momentum to be named one of 2021’s fastest growing brands according to the latest BrandZ report. TikTok sits alongside Tesla and Pinduoduo in being named for its speedy growth; it has seen its market value more than double this year alone.
Share this post:
Recent Posts
For anyone launching a digital agency today, the smartest move is to start with a business-in-a-box solution like Eazi-Business. It’s not just a tool—it’s a complete solution built to help entrepreneurs hit the ground running, even with no prior tech experience. Here’s the streamlined, modern tech stack Eazi-Business recommends for new agency owners:
Your homepage is your agency’s first handshake. If it’s unclear, cluttered, or generic—you’re losing potential clients in seconds. Here's what your homepage actually needs to convert visitors into leads. 1. A Headline That Tells Them What You Do “Helping local businesses grow with mobile apps and digital tools.” Make it specific, client-focused, and benefit-driven. If it could apply to anyone, it applies to no one. 2. A Strong Subheadline That Builds Trust “Trusted by 1,000+ entrepreneurs across 20 countries.” This is your social proof shortcut. Numbers work. So do logos and testimonials. 3. A Visual That Shows the Result Use mockups, screenshots, or lifestyle photos. Help visitors see what they’ll get—a mobile app, a dashboard, a website, a client smiling. 4. A Short List of Benefits (Not Features) Launch your digital presence fast No tech skills required Support and tools included Keep it tight. Think “what’s in it for me?” from the client’s point of view. 5. A Clear Call to Action (CTA) “Book a free call” “Get your launch pack” “See what’s possible” CTAs should stand out visually and be repeated 2–3 times on the page. 6. A Simple Contact Form or Button Make it easy to get in touch or book. Remove friction. Don’t ask for more than name, email, and one question. Pro tip: You don’t need to design from scratch. The Eazi-Business Business-in-a-Box gives you ready-made homepage templates with proven structure, persuasive copy blocks, and branding flexibility. Use our pre-built website framework to launch with confidence and convert faster.
Not all agencies need to offer “everything.” In fact, niching down can make your services more profitable, easier to sell, and faster to deliver. Whether you're starting solo or building a team, here are five in-demand, low-overhead services you can offer right now.
