+1-800-298-3165
Even more ways to sell on social media
Rebecca Appleton • 14 July 2021
Your playbook to making social media work for you
Social media is an important part of your marketing strategy as an entrepreneur, but did you know it can also be used as a sales tool too, when leveraged correctly? Last month we shared a series of tips to help you generate more leads on LinkedIn. Today, we’re going to look at what else you can do to bring in more business as a direct result of your social media activity.
Here’s how to turn your standard social updates into powerful sales tools:
1. Keep your customer persona front and centre
The sheer volume of social media users means it’s easy to fall into the trap of trying to appeal to everyone with your social media updates. The problem with that approach is that you miss the chance to resonate deeply with your target audience.
Keep your customer persona front and centre when planning out your social media strategy and content calendar as this will help you identify those topics that your potential customers are most likely to respond to.
You’ll also want to focus on content which reflects your understanding of their problems, demonstrates how you can help with your solutions and share information which will be useful to them. Consider how you can showcase your knowledge with updates that specifically speak to your target demographic.
2. Focus on appropriate social networks
With so many social networks out there, it’s not realistic to think that you can maintain a fruitful presence on all of them. The good news is, you don’t need to. You only need to focus on those networks that match your target demographic. If your research shows that your ideal customers don’t spend too much time on TikTok or Snapchat for example, there’s no sense in spending lots of time and money on those platforms.
As an entrepreneur, your time is valuable. To optimize that time and ensure you’re putting yourself in the best possible position to make sales, it makes sense to refine your focus and put your efforts into the most appropriate social networks.
3. Invest in content
Content is the driving force of traffic, engagement and leads. Investing in good quality, helpful and informative content is a tried and trusted way to establish your authority and create a connection with your audience. Good content, which is timely and informative, will not only help to win likes and followers, it can increase your visibility, boost your profile as an expert in your field and directly convert social media users into sales leads.
Consistency is important when it comes to content so, create a calendar that maps out key updates and dates along with a schedule for when and how you’ll post to your social media channels. This helps to ensure that you don’t miss key opportunities and gives you a framework so that updates don’t fall by the wayside, leaving your accounts dormant for a long period.
Share this post:
Recent Posts
For anyone launching a digital agency today, the smartest move is to start with a business-in-a-box solution like Eazi-Business. It’s not just a tool—it’s a complete solution built to help entrepreneurs hit the ground running, even with no prior tech experience. Here’s the streamlined, modern tech stack Eazi-Business recommends for new agency owners:
Your homepage is your agency’s first handshake. If it’s unclear, cluttered, or generic—you’re losing potential clients in seconds. Here's what your homepage actually needs to convert visitors into leads. 1. A Headline That Tells Them What You Do “Helping local businesses grow with mobile apps and digital tools.” Make it specific, client-focused, and benefit-driven. If it could apply to anyone, it applies to no one. 2. A Strong Subheadline That Builds Trust “Trusted by 1,000+ entrepreneurs across 20 countries.” This is your social proof shortcut. Numbers work. So do logos and testimonials. 3. A Visual That Shows the Result Use mockups, screenshots, or lifestyle photos. Help visitors see what they’ll get—a mobile app, a dashboard, a website, a client smiling. 4. A Short List of Benefits (Not Features) Launch your digital presence fast No tech skills required Support and tools included Keep it tight. Think “what’s in it for me?” from the client’s point of view. 5. A Clear Call to Action (CTA) “Book a free call” “Get your launch pack” “See what’s possible” CTAs should stand out visually and be repeated 2–3 times on the page. 6. A Simple Contact Form or Button Make it easy to get in touch or book. Remove friction. Don’t ask for more than name, email, and one question. Pro tip: You don’t need to design from scratch. The Eazi-Business Business-in-a-Box gives you ready-made homepage templates with proven structure, persuasive copy blocks, and branding flexibility. Use our pre-built website framework to launch with confidence and convert faster.
Not all agencies need to offer “everything.” In fact, niching down can make your services more profitable, easier to sell, and faster to deliver. Whether you're starting solo or building a team, here are five in-demand, low-overhead services you can offer right now.
