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Internal Linking from Your Blog to Aid SEO
Eazi Business • 13 March 2020
How to make your blog work even harder for you
Blogs have gained increased traction in recent years and pretty much every business will ensure they have a fully functioning and regularly updated blog on their website as standard. It’s well known that blogs serve as both superb overall SEO power drivers and as ideal social media link incentives. Not only this, but in a world where millennial and generation Z customers like to discover for themselves, blogs serve as ideal persuasive and educational content.
The many benefits of blogs are vastly becoming more understood and resource is being dedicated to maintaining them. But what about internal linking, does that need to be considered? In short, yes. Linking between blog posts is common practise and is considered to help share SEO power throughout a blog and help connect related subjects and topics. This works hand-in-hand with categorising your blog – by this we mean adding in a category filter or even a category page which connects to all the relevant blogs. It’s likely your chosen platform for building your website has the ability for you to add this or seek out a widget or add-on which will.
Creating cornerstone pages
Outside of this, it is also wise to consider the SEO cornerstone mentality. Cornerstone mentality relates to having a select page or pages on your website which are considered the main page to represent a given keyword or phrase. The reason we do this is that while building SEO power across the whole website is vital, ultimately only one of your pages will ever reach a top rank in the SERPs, particularly for a competitive keyword. So, by focussing attention on a single page and making sure search engines can clearly see it is the most relevant page for a given search term, you increase your chances of ranking.
On top of this it is also more than likely that for a given keyword, you probably have a page on your site in mind to which you would most likely want to direct inbound traffic. In many cases businesses will choose pages with the highest conversion or sales rate based on new visits. Using a cornerstone method would help you to ensure this desired page is likely to be the one which achieves the highest organic ranking.
Working back to your blog, when you are internally linking from new blog posts, consider the keyword or phrase the blog is primarily geared towards supporting. Then ensure your internal links which should be directly attributed to this keyword, link to the relevant nominated cornerstone page of the site. Or if not and you’re adding multiple layers of internal linking, you may want to link to another blog post which in turn links to your cornerstone page. So, in a way you’re always ensuring the SEO power flows to your nominated page. Given that blogs provide the flexibility to add new content on a regular basis, these pages are crucial for this strategy to work.
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