McAfee Mobile Threat Report for Q1 Released

Rebecca Appleton • 10 March 2020

The first report of the year includes interesting security findings

A computer screen with cyber security written on it
The very first McAfee mobile threat report of the year has just been published – and it contains a host of interesting findings and points of consideration for app developers. Here, we’ve rounded up some of the key findings to ensure you’re fully in the loop as you move forward with our Business-In-A-Box mobile app agency opportunity. 

Malware and fake reviews
As App Store reviews are at least partly based on user ratings, it should come as no surprise to learn that malware is being used to create fake positive reviews for certain apps. The report names a new malware family which is exploiting accessibility on Android devices to create fake accounts then download apps in order to leave fake five star reviews. The malware, called LeifAccess was first observed in May 2019 by McAfee but still appears to be prominent in countries including the USA and Brazil. 

Ad Fraud
Another section of the Q1 2020 McAfee Mobile Threat Report focuses on ad fraud and fake reviews. The report authors say these originate again with LeifAcess with some apps having as many as 7000 reviews. They are distinguishable by the language used in the review, often employing very simple phrases such as “very simple and useful” alongside the fraudulent rating. The report says the reviews use a combination of around 25 different phrases with LeifAccess then using this to carry out ad fraud by requesting traffic from control servers and then replicating clicks to earn ad revenue. Some of the ads are shown to users and others are hidden, despite taking up space on the victim’s device. 

Hidden apps
One of the most prolific trends identified in the report is that of hidden apps, with McAfee saying, “Hidden apps are the most active mobile threat category, generating almost half of all malicious telemetry this year, a 30% increase from 2018. Thousands of apps are actively hiding their presence after installation, making them difficult to locate and remove while annoying victims with invasive ads.”

Spyware
One of the worst offenders for spyware so far this year is Malbus, a piece of spyware that was embedded in the legitimate South Korean app, Daegu Bus which was designed to give users bus timetable info. The spyware infected the app and phished the user’s device, looking for access to their Google account. Documents were then scanned were certain political and military phrases, with those documents then uploaded to a remote server.
Back to Blog

Share this post:

Popular Posts

A man is sitting on a couch with his head in his hands.
by Eazi Business 21 September 2021
Starting a new business is not easy. There are a lot of things to consider and decisions to make. It’s also important to avoid investing your hard earned money in a business that does not give you a great return. Small mistakes in the early stages can manifest themselves into bigger problems further down the road.
Vienna 2019 silver stevie winner international business awards logo
by Rebecca Appleton 16 August 2019
We are incredibly proud to announce that Eazi-Apps have been named a Silver Stevie® award winner for International Company of the Year 2019. It is an honour and a delight to accept this award from the 16th Annual International Business Awards® which will be celebrated in Vienna later this year.
A person is taking a survey with a pen.
by Zakir Daud 4 July 2019
We asked you to rate us in several other areas from 1 to 10 (10 being excellent). Some of the highlights include: The professionalism of our people: 9.4/10. Our level of knowledge: 9.3/10. The approachability of our staff: 9.5/10.
A man is sitting at a desk in front of a laptop computer.
by Eazi Business 31 December 2018
Starting a new business can be time-consuming and difficult. The first challenge is to find or build a great product or service that your customers need. You will also need to create a brand, develop marketing collateral, design a website, find customers, and develop a range of new skills. You will most likely have to hire a team of experts to help you get started.
A man and a woman are looking at a computer screen
by Zakir Daud 31 December 2018
One of the most frequent questions we hear is “How can I build mobile apps without any coding skills?” Most people think developing software is extremely difficult and requires extensive training.

Recent Posts

by Eazi Business 27 May 2025
Your homepage is your agency’s first handshake. If it’s unclear, cluttered, or generic—you’re losing potential clients in seconds. Here's what your homepage actually needs to convert visitors into leads. 1. A Headline That Tells Them What You Do “Helping local businesses grow with mobile apps and digital tools.” Make it specific, client-focused, and benefit-driven. If it could apply to anyone, it applies to no one. 2. A Strong Subheadline That Builds Trust “Trusted by 1,000+ entrepreneurs across 20 countries.” This is your social proof shortcut. Numbers work. So do logos and testimonials. 3. A Visual That Shows the Result Use mockups, screenshots, or lifestyle photos. Help visitors see what they’ll get—a mobile app, a dashboard, a website, a client smiling. 4. A Short List of Benefits (Not Features) Launch your digital presence fast No tech skills required Support and tools included Keep it tight. Think “what’s in it for me?” from the client’s point of view. 5. A Clear Call to Action (CTA) “Book a free call” “Get your launch pack” “See what’s possible” CTAs should stand out visually and be repeated 2–3 times on the page. 6. A Simple Contact Form or Button Make it easy to get in touch or book. Remove friction. Don’t ask for more than name, email, and one question. Pro tip: You don’t need to design from scratch. The Eazi-Business Business-in-a-Box gives you ready-made homepage templates with proven structure, persuasive copy blocks, and branding flexibility.  Use our pre-built website framework to launch with confidence and convert faster.
A man is using a smart phone with icons coming out of it
by Eazi Business 20 May 2025
Not all agencies need to offer “everything.” In fact, niching down can make your services more profitable, easier to sell, and faster to deliver. Whether you're starting solo or building a team, here are five in-demand, low-overhead services you can offer right now.
by Eazi Business 12 May 2025
Wondering if now’s the time to start your own business? The answer might be yes—especially if you’re seeing signs that you’re ready to move from idea to action. Whether you’re a side-hustler, freelancer, or career changer, these clues could mean you’re more prepared than you think.