+1-800-298-3165
How to become a business communications expert
Dean White • 9 November 2021
How to become a business communications expert
Communication is one of the most important steps in nurturing a relationship, whether it is between families, friends or in business. If a marriage breaks down due to poor communication, the same can be said with poor communication within a business relationship.
One of the greatest things you can do as a business owner is to grow your professional network. When it comes to communication, it is vital that you develop this skill as you will be liaising with customers. Business communication should focus on building and maintaining relationships between the company and the customer.
You should also express how easy it is to work with you; the last thing a customer will want is to be in a difficult or awkward relationship. It may scare them away from what you have to offer regardless of how great the product or service is.
Great ad copy should influence the actions of a customer resulting in greater sales conversions. A carefully drafted copy should involve the following;
· call attention
· create interest
· invoke desire
· purchase product
Another important feature to have is a call to action or CTA (the next step a marketer would like the customer to take), which are not only important for the company, but also the customer expects and wants to see them. If you have no clear CTA then this may result in confusion for the customer and harm any chance of a sales conversion.
If you are unsure about how to create effective website copy or struggling getting face-to-face meetings with potential customers, relevant training courses are perfect. The team at Eazi-Business have created the perfect course ‘Become a certified Business Communication expert and generate more sales’ for this purpose. This course is an ideal solution if you are looking at additional ways to generate more sales but feel that you lack marketing skills. It also gives you the framework to then deliver our Eazi-Content service to local businesses.
Our Eazi-Content product will help you to deliver a framework that any business can use to create incredible content, improve sales and drive growth. You can increase your earnings by offering this as a standalone product or as part of a complete Digital Transformation Service which includes SEO services, websites, Mobile Apps and E-Commerce solutions. Eazi-Content also compliments the lightning fast websites that you can deliver through Eazi-Sites.
Share this post:
Recent Posts
For anyone launching a digital agency today, the smartest move is to start with a business-in-a-box solution like Eazi-Business. It’s not just a tool—it’s a complete solution built to help entrepreneurs hit the ground running, even with no prior tech experience. Here’s the streamlined, modern tech stack Eazi-Business recommends for new agency owners:
Your homepage is your agency’s first handshake. If it’s unclear, cluttered, or generic—you’re losing potential clients in seconds. Here's what your homepage actually needs to convert visitors into leads. 1. A Headline That Tells Them What You Do “Helping local businesses grow with mobile apps and digital tools.” Make it specific, client-focused, and benefit-driven. If it could apply to anyone, it applies to no one. 2. A Strong Subheadline That Builds Trust “Trusted by 1,000+ entrepreneurs across 20 countries.” This is your social proof shortcut. Numbers work. So do logos and testimonials. 3. A Visual That Shows the Result Use mockups, screenshots, or lifestyle photos. Help visitors see what they’ll get—a mobile app, a dashboard, a website, a client smiling. 4. A Short List of Benefits (Not Features) Launch your digital presence fast No tech skills required Support and tools included Keep it tight. Think “what’s in it for me?” from the client’s point of view. 5. A Clear Call to Action (CTA) “Book a free call” “Get your launch pack” “See what’s possible” CTAs should stand out visually and be repeated 2–3 times on the page. 6. A Simple Contact Form or Button Make it easy to get in touch or book. Remove friction. Don’t ask for more than name, email, and one question. Pro tip: You don’t need to design from scratch. The Eazi-Business Business-in-a-Box gives you ready-made homepage templates with proven structure, persuasive copy blocks, and branding flexibility. Use our pre-built website framework to launch with confidence and convert faster.
Not all agencies need to offer “everything.” In fact, niching down can make your services more profitable, easier to sell, and faster to deliver. Whether you're starting solo or building a team, here are five in-demand, low-overhead services you can offer right now.
