How a business can use digital marketing to navigate the cost of living crisis

High demand, the war in Ukraine, supply chain bottlenecks, and rising fuel prices have increased inflation. Gas and electric costs increased significantly from August 2021 to 2022: gas rose by 96% while electricity went up by 54%.

With increasing living costs, companies are turning to digital marketing channels to remain competitive. Understanding consumer habits enables them to adjust their sales plans accordingly. In addition, during a recession, digital marketing activities like SEO can provide significant benefits over more traditional forms of advertising.

Increase online visibility

Digital marketing has become a crucial part of any marketing plan. Consumers have shifted their buying habits, choosing to buy online.

In every industry, quality content can command a strong market position. For a brand to be successful, it must develop a strong content strategy and find ways to reach the desired market. Consumers flock to brands that speak their language and understand their needs, increasing business revenue.

For businesses looking to connect with customers online, social media is a powerful tool that, when used effectively, raises product awareness and builds brand loyalty. Some of the most effective tactics are posting inspiring content, behind-the-scenes videos, and testimonials. A business will also want to interact with its audience more than ever by posting regularly (at least once a day) and monitoring social media sites like Facebook so they don't go unnoticed.

Demonstrate brand value

Personalization can also improve the customer experience. Personalized service treats clients as individuals, which helps retain and attract new customers. Today, customers can purchase your products worldwide—making it more difficult than ever to build and maintain a client base.

To begin a marketing campaign, marketers should gather demographic and consumer information about their clients. As a result, companies need to assess customers' needs and expectations before creating profiles that they can use.

Brands can stay competitive by focusing on their clients. Customer service should be more than just quick and polite; it must reflect each customer's unique preferences. A business can provide seamless customer service, which involves being accessible through various channels. Customers expect that companies will be available to them in whatever channel they prefer, face-to-face, on the phone, by email, or on social media.

Adjusting strategy

Search terms and keywords are constantly in flux, so brands must keep their websites optimized for the most current searches. Google considers over 200 factors when ranking a website's relevance to a user's query; that is why companies must continually optimize their sites based on keyword volume changes.

Because search engines use bots to read and index websites, they can score the relevancy of content for user queries. Based on these scores (and other factors), the bots assign a rank to the results.

Keywords are essential in search engine optimization, helping marketers rank for particular topics. Keywords allow users to discover their content when searching for those terms — if your content answers the most frequently asked questions about a given subject (for example, "How do I get rid of fleas?"), then it will be more likely that someone with this problem and searches online will find your site.

In economic downturns, consumers tend to be more careful spenders—so businesses need to become as efficient with their budgets as possible.

The future

The difficulties faced by a business during each recession are unique since every downturn plays out differently.

But in researching marketing triumphs and failures of hundreds of companies as they negotiated recessions, researchers have discovered patterns where digital marketing can accelerate performance.

Identifying digital transformation and the needs of a business marks an excellent beginning for creating an effective business strategy. A company must also consider whether it should cut costs or increase revenue. Businesses willing to take some risk and who understand the basic principles of digital change will see a bright future. It has become essential for companies to reinvent and transform themselves permanently to survive and thrive.

The FullPivot business opportunity will fast-track an entrepreneur into this massive growth market. They can increase earnings by delivering five high-demand services such as;

Business communication

Entrepreneurs can help businesses clarify their online message to increase sales and drive growth.

Search engine optimisation

Provide SEO services to local businesses helping to acquire new customers online, boost their visibility and climb their way up the Google rankings.

Websites

Develop lightning-speed websites to help businesses continue trading. This platform has awe-inspiring revenue-generating features such as intelligent marketing, advanced widgets, responsive designed websites and analytics.

Mobile apps

Apps have been in extremely high demand throughout the past year and a half, and SMEs desperately need apps to retain customer attention and compete with larger businesses.

E-commerce

A business can generate significant revenue by simply adding our e-commerce solution to their website. They will receive a fully-customisable store, optimised for mobile, with the ability to add an unlimited number of products.

Please get in touch with us to find out how you can help businesses stay one step ahead of the competition.