Business Networking and your business

As a business owner, one of the primary concerns each day, week, month and year is increasing the level of exposure and sales for your business. Some businesses prefer to advertise locally using print media, whereas others prefer the digital space. However, when it comes to growing the profile of your business within the local business community, one of the quickest and most reliable methods is Business Networking.

The focus of today’s blog is to highlight how business networking can offer tangible and intangible benefits to your business. Lets find out below…

– What is business networking?

This can be best described as a low-cost marketing method for developing sales opportunities and contacts, primarily based on referrals and introductions.

– Where can I find my local business networking organisation?

Business networking organisations can be found across the length and breadth of the UK. For any budding business owner, a good starting point is your local Chamber of Commerce or one of the many organisations found online such as the BNI.

– How much does it cost?

As with most things in the business world, the price varies in terms of the organisation and the quality of the group. However, most business networking groups will allow you to attend the first session for free before committing to a monthly/annual subscription.

With this being said,  how does business networking benefit your business?

– Soft introduction:  It can sometimes be difficult trying to prospect to businesses over the phone, often encountering “gate keepers” and not having direct communication with the decision maker. Business networking allows you to interact with other business owners, therefore giving you a soft introduction to open dialogue with other business leaders.
– Referrals:  Business networking can allow you to secure referrals by having your services recommended to friends/family/contacts of other members attending the networking event therefore increasing your businesses exposure.
– Increase confidence:  By regularly networking and pushing yourself to talk to people you don’t know, it will help increase your confidence. This is an important attribute as a business owner, because your business growth is dependent on talking to people and making connections.
– Shared knowledge:  Networking is great for sharing ideas and knowledge. Whether it is asking for feedback or discussing your point of view, it will help you expand your knowledge and allow you to see things from another perspective.

As we have seen, business networking is a key tool in helping your business grow within the local community at relatively low risk and cost. To find out how Eazi-Apps can help you build a successful business within the mobile app industry, please contact us today.