Mobile technology – past, present and future

Mobile technology – past, present and future

Technology has firmly entrenched itself in our lives, from the moment we wake up in the morning to the last thing we do before we sleep, technology is playing a monumental role in the way we behave as individuals. Just to put things into perspective for you, a study carried out by O2 last year found that the average smartphone user tends to spend approximately 2 hours a day using their device. In comparison, the time we spend with our other halves, wife/girlfriend, is just 97 minutes, almost a third less.

With this being the state of play, the focus of today’s blog is to reflect on mobile technology in terms of the past and also highlight how it will change during the present and foreseeable future. Let’s get started…

• The Past – looking back into mobile technology within the past does not involve trawling through the history books, as mobile technology is still only relatively new. With the release of the first iPhone by Apple in 2007, mobile technology and in particular smartphones, entered the mainstream.

Over the last 7 years we have seen mobile technology, especially smartphones, emerge as a realistic alternative to traditional forms of accessing information such as web browsing to eventually becoming the “go to device” for many customers. The fact that many businesses starting up now begin with having a mobile optimised website speaks volumes for how mobile technology has shaped the business world around us.

Added to this is the popularity of apps such as Facebook, Whatsapp, Twitter and Skype to name just a few that have allowed mobile applications to flourish amongst socially savvy customers.

• The Present – fast-forwarding to the here and now highlights just how quickly mobile technology has become part of our daily lives. For example, the mobile device has replaced many household devices and can now be considered our complete entertainment and lifestyle device.

A simple example could be an alarm clock or a digital camera, two devices that seemed a necessity just a few years ago. However, both have been impacted by the smartphone, which has eliminated the need for many traditional devices. With the modern day smartphone being akin to a super computer and offering much more than a voice/texting facility, many devices around the home are being kicked into obsolescence. This trend is only set to continue, as smartphone become even more feature rich over the coming months and years.

• The Future – it can be difficult to predict the future with regards to technology with any certainty as the market evolves and adapts so quickly. However, one thing that is clear to see is that mobile technology is the next frontier for technology. With so much potential to unlock in terms of features, services, untapped developing markets and consumer preferences, mobile technology is the leading industry on the planet.

With that being said, now is a great time to enter the mobile landscape and help businesses adopt a mobile strategy that will align their business with their customer’s expectations. To find out more, please contact the Eazi-Apps team today.