Thinking Outside The Box to Increase Mobile App Sales

When thinking about developing mobile apps for business, it’s natural to consider the more obvious targets like a restaurant or hair salon. These are great businesses to build apps for, but in an increasingly competitive environment, there is a lot to be said for thinking outside the box and targeting new and unexpected industries.

In todays blog we highlight the versatility of the Eazi-Apps development platform and help you to understand how virtually any business can benefit from a mobile app and how solutions can be tailored to the needs of the business owner.

Trying to stand out from the crowd is vitally important when you are looking to build a client list and target industries that are not in the traditional remit of mobile apps. Having access to features that resonate with business owners and allow them to gain a return on investment is crucial in building a profitable and long term business.

Thinking outside of the box also helps eliminate competition as you can specialise within a particular industry sector and become a figure of authority within the industry. Business is just as much about credibility and re-assurance as a great product or service so carving a reputation as a specialist will allow you to build a client list effectively and relatively quickly.

Pitching the right solution to a business is fundamentally important in creating a winning mobile strategy as each business is unique and is impacted by different constraints and drivers. An industry sector that can really benefit and utilise mobile apps which is outside of the box for many conventional app developers is the tourism industry and in particular a travel company.

For travellers who have gone somewhere new it’s vital that they can find their way around.  Eazi-Apps mobile building platform includes a range of features that make this fun, and safer.  The Around Us feature is a great way to display relevant points of interest within an app, drawing attention to hotspots in the area. In order to support smaller local business you may choose to highlight locations that other tour companies don’t.

An app can also feature the Car Finder feature, which allows users to drop a pin where they have parked their car-or just in a location they want to return to, and share directions to that location through messages. Features like this ensure tourists can go further afield in their exploration, yet still feel safe and secure about finding their way home.

Everywhere worth going has its festivals, markets or local events that celebrate culture, history, music or food. The Tour Company mobile app that you build can include Events Features allowing a tour operator to easily promote any upcoming events to users of the app. The feature enables easier marketing of an event with photo and comment sharing elements. It also enables users to RSVP to an event, which is a great way of giving organisers an idea of how many attendees they can expect. These little details help to market events to more people while ensuring organisers can provide for all their attendees and make the most of the day.

We’ve discussed how Eazi-Apps features could help to keep tourists well informed about their holiday location and all the exciting things they can do. But even with all that information available travellers may still face day to day surprises and they need to know what to do in those events.

Push Messaging and Push Notifications are both valuable marketing tools but they can also be used to share important information immediately. A tour guide operator could use push messaging or notifications to tell all their clients that a local business is having a promotion. Or they might use it to tell a select group who have booked a tour package that there have been changes to when or where they will be picked up. In the hopefully rare case of an emergency, push messaging could be used to keep travellers up to date on vital safety information and advice.

As we have seen throughout this blog, there are a variety of ways in which businesses across different industry sectors can benefit from a mobile app powered by the Eazi-Apps development platform. Targeting a range of sectors and not purely focusing on traditional clients is a great way to build a varied client portfolio and add depth to your future mobile app business.

To find out what journeys may lay in your future, contact Eazi-Apps today.