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The Benefits of Having an App for Your Company
Eazi Business • 3 May 2018
The world is going mobile and companies of all sizes are having to transition their brand onto new digital platforms in order to maximise market reach, keep up with emerging trends and engage with new demographics. By 2011, 91% of top businesses around the world had developed a mobile presence and since then, around half of all SMEs have created mobile apps. Here are a few benefits that come with creating a mobile app.
Wider appeal
The number of consumers that own a smartphone is expected to reach 2.5 billion by 2019 which means that companies with mobile apps can tap in to a huge global market spanning all demographics and industries. Publishing an app on one of the major mobile marketplaces such as Google’s Play Store or Apple’s App Store will give your company access to a much more diverse consumer base.
Direct digital marketing
Mobile marketing strategies can often be much more direct than other digital and traditional marketing techniques due to the nature of smartphones. The majority of mobile users carry their smart device with them which means you can engage with them much more quickly through your app. If you are promoting a new service or product, you can let mobile users know directly through your app.
Extra revenue
Mobile apps are an invaluable tool for digital marketing but they can also serve as an extra revenue channel. The mobile app industry is expected to be worth around $188 billion by 2020 which shows just how much potential there is for companies to generate more income. In-app advertising can be very lucrative and subscriptions help to create a steady source of income.
Increased retention
Mobile platforms provide much more opportunity for businesses to increase retention and develop stronger customer loyalty. Due to the accessibility of apps, you are able to engage more regularly in order to encourage usage and generate more sales. The average smartphone user will spend around 4 hours per day browsing their apps which opens an incredible window of opportunity for businesses.
More leads
Having a mobile app gives you the opportunity to collect more information about consumers regarding buying habits and demographics. This means that you can create more effective marketing strategies and ultimately generate more leads. Feedback regarding the apps and your brand will also help you create a better UX and encourage more consumers to engage with your brand.
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