Why All Successful Businesses Need a Mobile App

The popular misconception when businesses are evaluating implementation of a mobile app centre around the cost associated with developing a mobile app that makes a tangible difference to their business. Whether the goal of the mobile app for a particular business is focused on providing more tools for staff, monitoring productivity or indeed boosting customer engagement, every successful business wants to assess the positive impact that a mobile app is having upon their business. However, mobile apps are now much more accessible from a cost and development point of view than ever before due to the nature of the technology and scope of app development projects.

Recent studies have shown that almost two thirds of mobile phone time is spent on apps which means that it is essential that successful businesses have a mobile app and mobile strategy at the heart of their marketing/business activities. For instance, thinking about your own mobile phone habits, how many apps do you use on a weekly basis? Do you prefer using a mobile app as opposed to a company website? For the majority of people, mobile apps offer a more user friendly option for consuming information instead of a company website that is often not optimised for mobile devices.

Some of the popular reasons why successful businesses need mobile apps include:

Mobile apps help businesses of all sizes connect with their customers and open two way communication. A business can send out push notifications, create loyalty programs or distribute coupons directly through the app. From a customer perspective, customers can contact the business through the app to request more information or make a purchase/booking at any time.

Mobile apps can help your business stay top of mind for both customers and employees. For example, a mobile app can be connected to many internal business systems and tools to increase productivity and efficiency.

From a customer perspective, mobile apps help successful businesses stay top of mind with customers by offering potential customers incentives to download the app such as special offers or a loyalty program that rewards repeat customers.

Successful businesses are utilising mobile apps to compete with larger organisations for the same type of customer based on how they choose to promote and market their app. For example, businesses can attract customers by running competitions or offers exclusive to mobile devices or run in-app promotions to connect with younger customers.

As we have seen, all successful businesses can benefit from a mobile app and neglecting the implementation of a coherent and consistent mobile app strategy can damage the long term health of every business. With mobile app technology becoming more accessible, both in terms of costs and features, there has never been a better time for every business to start thinking mobile. To find out how you can help businesses become more successful in engaging with customers and boosting productivity contact Eazi-Apps today.