5 Mobile Marketing Trends On The Horizon

Every year we see the mobile marketing landscape change with new technology and advancements pushing the boundaries of what can be achieved. Looking back, we have seen mobile commerce usage grow across the globe as users become more comfortable completing financial transactions through their mobile devices and the widespread usage of chat apps such as WhatsApp/Facebook Messenger connecting users from all corners of the globe. With that being said, the focus of this blog is to highlight 5 emerging trends on the horizon that will surely impact and shape the mobile marketing landscape in the near future.

Two of the biggest drivers of the mobile landscape or indeed the digital world are mobile commerce and social media. For example, mobile commerce has allowed online retailers such as Amazon and eBay to boost their revenue streams by making purchasing as accessible as possible. We have all seen the impact that social media has had on every aspect of communication and technology.

The biggest trend emerging on the horizon is integration between social media and mobile commerce. We are starting to see this with the likes of Facebook, Twitter and Pinterest in the form of buy buttons and buyable pins allowing users to pay for products directly within social media instead of re-redirecting to an external site. Integration of buy buttons within social media pages is a great way for marketers and businesses to generate leads and sales in a cost effective and simple way.

Everyone loves adverts right? OK, seriously, we all understand why businesses advertise on TV, radio, online, mobile and in print. However, one form of advertising that will see huge growth in the coming months and years is the use of video advertising on mobile. The way we consume information and entertainment is rapidly changing due to the advancements in technology, particularly mobile.

Video ads are shaping the focus of advertisers from TV ads to smartphone ads. Looking at popular apps such as YouTube, Snapchat and Instagram, we can see the growing number of advertisers using small duration mobile specific ads. This trend is set to continue alongside the increased usage of mobile devices as a method of consuming information.

The general consensus a few years ago for many businesses and digital marketers was to optimise existing websites for mobile as opposed to developing a dedicated mobile app. For example, by optimising a website for mobile, many businesses assumed that was enough to cater for the demand of the mobile crowd. However, as mobile apps usage has grown year on year, many businesses and digital marketers have re-thought their strategy for mobile.

Digital marketers now understand the value and benefits a mobile app can bring. For example, native apps offer quicker access, higher levels of functionality and really engage mobile audiences to find out more about the products and services being offered.
Added to this is the fact that mobile applications are much more accessible in terms of cost than they were a few years ago. With technology advancing quickly, businesses of all shapes and sizes have choices when deciding which type of mobile app to develop for their business.

The payment industry has seen many changes over the last few years, from the adoption of chip and pin to more recently ‘contactless’ payment processing. However, the biggest game changer you are likely to experience is the increased usage of Apple Pay and mobile payments. The main challenge to mainstream adoption at the moment focuses on the slow upgrading of retail terminals to integrate with the new technology. However, it is more of a question of when and not if.

With the focus being more on a tailored experience for users, location based marketing is a trend that will impact everyone in the near future. Indeed, we are already seeing location based marketing being implemented by businesses using to geo-targeted push messages and geo-fencing.

By collecting customer data via apps and connected devices, marketers and businesses can offer interactive experiences to users with their marketing. For example, retailers can now push messages to app users’ mobile devices when they are in close proximity to the store to take advantage of special offers or trial new products.

As we have seen, there are many mobile marketing trends on the horizon that will impact and shape the way we interact with each other and the world around us. To find out how Eazi-Apps can help you join the mobile marketing revolution contact us today.