+1-800-298-3165
Spotify is still the King of Music Streaming
Rebecca Appleton • 27 August 2019
It should come as no surprise to learn that streaming is big business in the app market – after all, Netflix, Spotify and Apple Music to name but a few are an intrinsic part of the day. They’re embedded into our daily lives, from the morning commute to the evening chill. But who exactly is getting streaming right? Who’s the biggest name in the business? And what inspiration can you take from this as you get your brand new mobile app business off the ground?
Back in April, the Wall Street Journal announced that paid subscribers to Apple Music numbered 28 million, a notch or two above Spotify’s reported 26 million. This though, only shows a very small portion of the overall story. In fact, the following month Spotify officially announced that their worldwide paid subscriber figure had reached 100 million.
As if that wasn’t impressive enough, the music streaming giant’s total subscriber figures which include non-premium (free users) actually total 217million. Globally this figure significantly trumps Apple Music’s 50 million paid users. Spotify’s growth has been consistent too, showing a 30%+ increase in subscriptions year on year.
As many of you will know, owning a free (non-premium) subscription to Spotify results in digitally served audio and banner advertising through the Spotify platform. The streaming service also says it intends to push the popular ‘podcast’ audio shows and to empower the producers of this content to place advertising within their casts as a new revenue generator. It’s expected that this will be a catalyst for inspiring unique content creation across the platform.
The brand has posted prediction figures which show it expects to grow to in excess of 240 million global users by the end of Q3 2019 and pass the 115 million paid user marker. Despite this, the business overall has posted another loss this past financial year equating to around £155 million. This figure is down by about £10 million versus the previous year’s losses.
In a big promotion to promote take up of its ‘family account’ subscriptions, Spotify gave away Google home speakers for new family accounts created. While this was well received and has undoubtedly served the brand well in terms of racking up the paid subscriber numbers, there is still no sign of a Spotify first party hardware release. With Amazon and Google already well ahead in the smart home speaker stakes, could we see Spotify set its sights on production as its next milestone? Time will tell.
Share this post:
Recent Posts
For modern entrepreneurs, building a sustainable business model is no longer just about chasing the next big sale. The future belongs to recurring revenue — a model that allows you to earn predictable, ongoing income month after month. And for those looking to build freedom, flexibility, and financial stability, it’s a game-changer.
For anyone launching a digital agency today, the smartest move is to start with a business-in-a-box solution like Eazi-Business. It’s not just a tool—it’s a complete solution built to help entrepreneurs hit the ground running, even with no prior tech experience. Here’s the streamlined, modern tech stack Eazi-Business recommends for new agency owners:
Your homepage is your agency’s first handshake. If it’s unclear, cluttered, or generic—you’re losing potential clients in seconds. Here's what your homepage actually needs to convert visitors into leads. 1. A Headline That Tells Them What You Do “Helping local businesses grow with mobile apps and digital tools.” Make it specific, client-focused, and benefit-driven. If it could apply to anyone, it applies to no one. 2. A Strong Subheadline That Builds Trust “Trusted by 1,000+ entrepreneurs across 20 countries.” This is your social proof shortcut. Numbers work. So do logos and testimonials. 3. A Visual That Shows the Result Use mockups, screenshots, or lifestyle photos. Help visitors see what they’ll get—a mobile app, a dashboard, a website, a client smiling. 4. A Short List of Benefits (Not Features) Launch your digital presence fast No tech skills required Support and tools included Keep it tight. Think “what’s in it for me?” from the client’s point of view. 5. A Clear Call to Action (CTA) “Book a free call” “Get your launch pack” “See what’s possible” CTAs should stand out visually and be repeated 2–3 times on the page. 6. A Simple Contact Form or Button Make it easy to get in touch or book. Remove friction. Don’t ask for more than name, email, and one question. Pro tip: You don’t need to design from scratch. The Eazi-Business Business-in-a-Box gives you ready-made homepage templates with proven structure, persuasive copy blocks, and branding flexibility. Use our pre-built website framework to launch with confidence and convert faster.
