Why The New Year Means New Selling Opportunities For You

With Christmas a little over 6 weeks away, the holiday season is almost upon us. For many, the holiday season presents an opportunity to wind down, spend time with family and friends as well as look forward to the opportunities that await in the new year. However, rather than focus on planning the office Christmas party, participating in secret santa or making new year resolutions, the focus of today’s blog is to highlight why the new year means new selling opportunities for you.

The new year presents the perfect time for many businesses, both within the UK and internationally, to plan for the year ahead as well as reflect on the previous years accomplishments. With that being said, how can you sell mobile applications to a variety of business sectors in early 2017? Let’s get started below.

After the holiday season and new year sales rush, many businesses around the globe experience a slowdown in customer activity. This presents the perfect opportunity for mobile savvy app developers and marketers to contact businesses and demonstrate how the app can increase sales. With many businesses looking at new and engaging methods to drive customers back into the store, a mobile app can be positioned as a marketing tool to boost loyalty and retention. Showcasing unique qualities of the mobile app such as push notifications and loyalty programs is a great way to show tangible benefits to the business owner which aids the buying and education process.

One of the common objections that many face when selling to businesses centres on budgetary constraints and resource availability. For example, while many businesses understand the positive implications of developing and marketing a mobile app one of their main concerns is not having the finance to deploy a mobile solution. However, the start of the year is normally the time when businesses plan their budget for the entire year and decide how much money to allocate to marketing. This presents new opportunities for mobile marketers to tap into budget availability and remove one of the main objections of selling mobile apps to businesses.

The start of the year is when most businesses compile their business strategy for the following 12 months and put measures in place to meet key objectives. For most businesses, customer retention is a key business objective that they strive to maximise each year. The use of a mobile app, as explored in previous blogs, is a key staple of customer retention as it rewards customers for repeat visits and purchases. Helping a business achieve their strategic goals via the implementation of a mobile app is a great way to start any mobile app sale dialogue.

Anyone wishing to enter the mobile app industry and provide mobile apps for businesses can benefit in the new year by providing a competitive advantage to their clients. With businesses often vying for the same customers with their competitors, a mobile app offers the perfect opportunity to gain a competitive advantage. Most small and medium sized businesses, both within the UK and globally,

do not possess a coherent mobile app strategy. This represents an opportunity for mobile app developers to educate business owners on how to craft an impactful push message or create geo-fences around key competitors to provide an advantage over less technology savvy businesses.

As we have seen throughout this blog, the new year is fast approaching and provides a great opportunity to work with a variety of businesses in developing a winning mobile application and strategy. To find out how Eazi-Apps can help you launch a mobile app business please contact us today.