Mobile Consultancy Is Vital For Every Business

We are all living through one of the most exciting periods in mankind due to the advances in technology and the possibilities this presents to us all. Over the last 20 years we have witnessed many changes that have shaped the way we learn, work, communicate and do business which can all be attributed to technology.

Taking a look back we can see that the internet is the catalyst for a lot of changes that we have experienced and culminated in the impact to our daily life. Household names which we take for granted such as Google, Facebook, eBay and Amazon for instance, all have their roots stemming from the internet. Looking forward we can see advances in technology relating to virtual reality and augmented reality that are sure to impact our lives and the way we interact further.

With so many choices when it comes to technology, it can often be confusing for business owners to understand which technology they should implement within their business and how it will make a tangible difference to their bottom line. One of the most effective tools that any business can benefit from is the introduction of a mobile app as a key marketing tool to engage customers and build a loyal customer base. However, for most businesses having the time, knowledge and resources to create and implement a successful mobile marketing strategy is difficult. The average business owner or decision maker within an organisation has so many tasks that compete for their time that it often becomes difficult to create a strategy that works.

Each day we are witnessing more and more mobile apps being developed, published and ultimately failing in the marketplace. The competition for games related mobile apps or mobile apps focusing on social interaction is so intense that it can be difficult to differentiate one app from another without a clear strategy in place.

However, the competition for mobile apps focused on businesses using the app as an engagement tool with local customers is a less competitive environment. The reason for this is mobile apps created for local businesses are targeted towards local people who are likely to visit or have an existing relationship with the business concerned. Marketed the right way, the mobile app is not competing against the millions of other apps in the app store and has a better chance of amassing an engaged user base.

Mobile consultancy is vital for every business as it distinguishes between having a mobile app as a token gesture versus making the mobile app a key component of a business’s overall marketing mix. There are a number of ways that a mobile app can be created, from a bespoke development project which is time consuming and costly, to a feature based development project that is cost effective and quicker to deploy. However, the success or failure of a mobile app is largely influenced by the effectiveness of the mobile strategy created by a mobile consultant.

The reason why we are so passionate about mobile consultancy is that it really helps to maximise the benefits of having a mobile app in the long term. With most business owners being unaware of how to market their app successfully it is vital that a mobile consultant takes the lead on this aspect. Advising the app owner on the types of features to include such as a mobile loyalty program to boost engagement levels or a shopping feature to make purchasing easier for customers is key to creating an app that works for both the app owner and the target market.

Similarly, creating effective download strategies that entice and reward customers is another crucial aspect of a winning mobile marketing strategy. The use of promotional literature such as posters directing customers to download the mobile app to having download links on the website, email signatures and social media accounts is another great example of creating awareness on behalf of the business.

Assessing the impact of existing strategies and advising changes or tweaks to this strategy is also a key reason why mobile consultancy matters to all businesses. Reviewing analytics data to measure download numbers across platforms as well as mobile app usage to determine which features are performing best is vital to maintaining an app that works for the end user.

The role of a mobile consultant is also to make the app owner or business owner aware that they need to take ownership of the mobile app from day one. If frontline employees who have the most interaction with customers are not promoting the app at every opportunity it will be difficult for the download numbers to gain momentum or traction. Having a mobile app that is feature rich and rolled out with a number of complementing strategies to boost downloads and usability is vital to the overall success of a mobile app.

As we have seen throughout this blog, the role of a mobile consultant goes far beyond just the development of a mobile app. By advising business owners on a range of areas concerning their mobile app it can significantly boost the chances of devising a winning strategy for the long term. To find out how Eazi-Apps can help you make the transition to a mobile consultant and aid businesses around the globe to create an effective mobile strategy contact us today.