How much do you know about the mobile world?

With the mobile industry growing at a phenomenal rate and showing no signs of a slowdown, many consumers, businesses and analysts are realising that mobile is the next frontier in technology. With that being the case, the focus of today’s blog is to highlight some mobile industry statistics that you may not be familiar with and how they could impact your life. Let’s get started…

• Almost 80% of smartphone owners use their devices to make purchases
With the proliferation of mobile usage increasing, there has never been a better time to help businesses take their products/services to the mobile world. By incorporating a shopping cart within your clients’ app you can help them to sell their offerings around the clock. Similarly with a food ordering system you can help restaurants get a slice of the action by giving customers added convenience in the way they place an order.

• Almost two thirds of emails are opened on a mobile device
The status quo is rapidly changing in terms of mobile usage and how customers consume information. Whereas five years ago the lead platform for the internet in terms of consuming information was a desktop/laptop, at present it is all about mobile devices and tablets. This can be illustrated with the fact that consumers are now opening the majority of their emails on their mobile device. The reason is because it is quick, easy and convenient. With consumer allegiances switching to mobile, you can help businesses better connect with their customers on this medium.

• Desktop searches will be overtaken by mobile searches in 2015
As consumer preferences change, so too does the way that we all access information. One startling fact is that the traditional desktop search will be replaced by mobile searches in 2015. Again this illustrates how consumers prefer their mobile devices when it comes to accessing and finding out more information. With this being the case, you can help businesses serve their customers with a mobile experience by delivering mobile websites and mobile apps to their mobile hungry customers.

• Where do you fit in?
As the world around us changes and mobile technology plays a pivotal role in our daily lives, modern day businesses need to adapt to this change. It is now not a pre-requisite to just have a website as a business owner, the emphasis is increasingly on making sure the website is mobile enabled and going one step further by offering a richer experience in the form of a mobile application.

With our unique business opportunity allowing you to serve the needs of business owners domestically and internationally by delivering mobile solutions, there has never been a better time to join the mobile revolution. To find out more please contact the head office team today.