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Mobile Websites & Mobile Apps
minti • 15 March 2014
As a modern day business owner it is important to move with the times and stay in touch with your customers preference. With the mobile landscape changing at a rapid pace, many businesses are looking to embrace this revolution. With that being said, the focus of todays blog is to highlight some of the factors a business may consider when opting for a mobile app and mobile website.
• Features
Mobile apps are clearly more feature rich when it comes to functionality as they can do much more and give the customer a true mobile experience. Utilising features such as the camera, voice recorder and GPS allows you to create a really engaging app that your customers will enjoy coming back to again and again.
• User base
As a general rule of thumb, the mobile website will reach a greater audience than an app because it can reach out to any device with a browser. However, the app is confined to only being available for Apple and Android devices. However, a note of caution should be applied here as over 90% of the smartphone market is made up of Apple and Android devices. Therefore the odds are certainly in your favour in terms of maximising the coverage and usability of your app to your customers.
• Function
Mobile apps offer your customers a much richer and rewarding experience because they are designed for specific platforms such as iOS and Android; hence they enjoy smoother functionality and work seamlessly. As a result, they avoid some of the problems that can arise when displaying your mobile website in different browsers and devices.
• Promotion
Mobile websites give you visibility on search engines but mobile apps benefit from push notifications. The key difference here is between push and pull. Mobile websites allow your business to be found on the internet by people searching for solutions in your industry sector (pull). On the other hand, mobile apps allow you to send messages to engage with your customers (push) and entice them to interact with your business. Both methods are crucial in allowing your business to have a sustainable mobile footprint in the changing technological landscape.
• Value
Both the mobile app and the mobile website deliver significant value and increasingly customers expect both from a business. If customers do not see you on their mobile device while searching on the internet they will most likely ignore your business. Similarly, if they cannot download your app after forming a relationship with your business, you potentially have missed an opportunity to convert that customer into a long term, loyal fan of your business.
As we can see, there is a compelling argument for businesses to have a complete mobile footprint, a strategy whereby they have presence on both app stores as well as on the mobile web. To find out how you can join the Eazi-Apps network and help businesses leverage mobile technology, please contact us today.
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