Inbound Marketing

In the modern world, every business owner is trying to devise new strategies that will result in more leads for their business and hopefully more sales. With that being the case, the focus of today’s blog is to highlight a marketing technique that can really boost your business, namely “inbound marketing”.

Inbound marketing earns the attention of customers, allows the company to be easily found and attracts customers to the businesses website by producing interesting content. At its core, inbound marketing starts with free information offered through social channels or search advertising. The goal is to trigger the curiosity of a prospect and get them to disclose their email/phone number for your content.

So now that we understand the basics, how do we implement this into a business situation? Let’s find out below…

• Find a question: Try to find a question that your customers are struggling to answer. This could be something like, “how do I attract more customers in a recession?” or “how do I make my business stand out from the competition?” The answer you give needs to contain enough information to demonstrate your expertise.

• Create the content: This can be in the form of downloadable content such as ebooks, videos or even audio files. It does not need to be very long or complex, but contains enough information so the prospect will be intrigued to ask for more details on the things you sell.

• The Landing Page: All external promotion will drive traffic to this page. It may be a page on your website for example, with one purpose of getting people to trade their email for your content.

• The Auto Responder: Every person that downloads your information is not ready to buy, therefore it is crucial to set up an auto responder. The auto responder can typically include a series of emails to stay connected with the person and help foster a long term relationship. These emails can often generate conversations, feedback and requests for more information.

• Drive Traffic: Getting your landing page seen by the right types of people is crucial to the success of your inbound marketing activity. Share links to your landing page on social platforms or consider using PPC to drive traffic.

• The personal touch: Automating a process opens the dialogue, but to get real results you need to pick up the phone and talk to the prospect. Did they find the information helpful? Do they have any additional questions? Now is the time to start tailoring your products and services to the prospects needs.

It is important to remember that inbound marketing is the first part of a sales process, but not the whole process. To find out how Eazi-Apps can help you set up and successfully run your own mobile app business, contact us today.