How to get more press for your mobile app agency business

One of the best ways you can raise your business profile and get your name in front of lots of potential customers is to appear in the press. Media coverage doesn’t just elevate your profile, it can also act as an endorsement (which is why so many brands have a ‘As Seen In…’ banner on their website).

Getting media coverage for your business isn’t easy though. It’s not a sure thing and you may well send out dozens of pitches to get nothing but silence in return. A lot of businesses and entrepreneurs give up. But not you. Here’s how you can get some media coverage for your brand new mobile app development agency after setting up with our Business-In-A-Box package.

1. Have a good hook

First and foremost you need to think like a journalist and that means having a good hook. The role of a reporter is to tell their readers about a piece of news. You therefore need to have a good piece of news to share. Of course, you won’t always have a hold the front page hook at the forefront of your mind because sometimes, there just might not be all that much going on.

Here, you need to dig deep to find a good hook. Could you run a survey for example and share your results? Have you identified a trend? Have you developed a really unique way of doing something or do you have an unusual way of giving back to your local community. You MUST have a good hook to get media coverage so get your thinking cap on.

2. Understand what a journalist wants to hear

Let’s go back to what we mentioned above: The role of a reporter is to tell their readers about a piece of news. This is a critical piece of information. The reporter is not your customer. They don’t want to read a sales pitch. They want a piece of news they can report on.

Understand what a journalist wants to hear – namely, facts. Data. Impartial details. If you can’t sum up your story in two to three sentences, you don’t understand what a journalist wants to hear.

3. Convey the 5Ws.

Many of us are guilty of waffling. Or we think something is really cool and fantastic and we wax lyrical about it without offering up any sort of details. A journalist is a busy person. They don’t need or want a lot of preamble. If you start out telling them your company history rather than what you’re doing that is newsworthy, they’ll skip right on to the next email in their inbox.

Use the 5Ws to craft an informative, succinct description of your news. This should be no more than a couple of lines and should summarise all of the pertinent information relating to your news. This is always, always the first paragraph of your press release. No exceptions. No gimmicks. If you can tell the reporter the who, what, when and why of your news upfront, straight away they know what your story is and whether it’s of interest.

4. Target appropriately

Taking a broad approach to getting your news out there is a waste of time. Sending to anyone and everyone won’t do you any favours or generate any extra coverage. You need to pick the reporter in charge of covering news on your particular topic at each relevant outlet. The outlets and reporters should be specific to your news, not to the people who may have a use for your end product.