The Future: Mobile Marketing

Mobile technology has dramatically changed the way we access and consume information. With more and more consumers accessing information within the palms of their hands, it is imperative that small/medium sized businesses embrace this new trend to ensure longevity for their business.
With this being the case, the focus of today’s blog is to highlight some of the key factors that businesses should consider with relation to mobile marketing. Let’s get started…

• Social Users

With social media websites rising in popularity, many businesses are looking to the likes of Facebook and Twitter to engage with their customers. Small/medium sized businesses can leverage the social media angle by focusing their posts on photos, videos and other types of rich media. As a result, they will attract and retain the attention of users who often only take in bite sized information on the move.

• Multiple Contact Points

With customers accessing information from a variety of sources, mobile, tablet, laptop etc.; it has never been more crucial for business owners to display accurate and time information across a multitude of platforms. For example, customers now regularly use their mobile devices to check prices of products in store before making a purchase. By keeping consumers informed and presenting them with up to date information across all online channels, a business can reap the benefits of this trend.

• Local Based Mobile Searches

Increasingly mobile searches are having a local intent for the end user. Customers are looking for a local business to service their requests with a particular product/service. If the modern day business owner is not placing his/her business on mobile, effectively they are non-existent to their customers.

• Mobile Videos

Video marketing is another area that the modern day business owner needs to embrace. For example, over the last 18 months, YouTube has seen a 400% increase in mobile viewership. Furthermore, over 25% of all videos watched on YouTube are seen using a mobile device. As a result, videos are a powerful and relatively inexpensive platform for small and medium sized businesses to connect with their customers.

• Customer Service

Mobile technology and in particular social media sites are a great way to boost a business’s customer service profile. More and more customers are already using the likes of Facebook and Twitter to have their voices heard and raise issues with businesses. As a result, it will soon become the norm for businesses of all sizes to provide social customer service by reacting /resolving issues highlighted on social media websites.

As we have seen, many businesses throughout the country are not preparing for the mobile future. However, you can seize this opportunity by educating and assisting the modern day business owner to leverage mobile technology within their business. To find out how you can make a tangible difference to the business community in your area, contact Eazi-Apps today and join the mobile revolution.