The Benefits of Running Loyalty Scheme Via Smarphone Apps

Loyalty schemes are a hugely popular, tried and tested way of generating and maintaining repeat custom for businesses in a wide variety of industries, and increasingly their popularity is spilling over into implementation via a smartphone app. Here are some of the big benefits to running a loyalty scheme in this way:

They Cut Your Costs

It is a much more cost-effective endeavour to keep track of all your loyalty scheme information via a single dedicated smartphone app than it is to rely on somewhat more outmoded traditional methods. These cost-cutting measures benefit both you and your customer, as they are always likely to have their phone with them – yet could easily lose track of their many paper cards.

They’re More Engaging for End-Users

Which sounds more appealing to the average modern customer; occasionally receiving postal information offering vouchers to redeem, or a notification on a smartphone allowing them to keep track of their loyalty scheme with the click of a few buttons? Most will be more inclined to favour the latter, as it provides a much higher level of transparency, sure to appeal to the contemporary need for up-front information and continuous engagement.

They’re Pioneering

Having a mobile app to manage your loyalty scheme is a great way of getting engaged with a wholly contemporary way of managing your loyal customer base, without compromising on the quality of your offering. A mobile app also provides the opportunity to collect a mobile database and ‘push’ relevant messaging to your customers with a vested interest in the success of your business, without having to send any letters or create any paper cards. It won’t be long before they’re considered an essential, so you are effectively buying in to the future of the loyalty scheme, today.

They’re Easily Accessible

Plastic loyalty cards may still have their place for some (predominantly larger) companies, but they are still ultimately a thing of the past. By running a loyalty scheme via a smartphone app, you can be sure the scheme is always freely accessible to your customer base, resulting in more opportunities for them to collect and redeem ‘points’ and monitor the progress of their savings or benefits without having to remember often cumbersome cards or paper redemption information. If you are seeking a way to make it simple for your customers to use your loyalty scheme , then the way forward is digital.