4 Ways To Get More Snapchat Followers

Since its inception, Snapchat has rapidly grown into one of the most used mobile apps in the world. With a revenue income of $404m in 2016 and 173 million active daily users, the social media app has amassed a huge consumer base.

Big brands from around the world have begun to utilise this potential by engaging with consumers through Snapchat. If you’re looking to improve customer interaction and increase the potential of your digital marketing strategy, these tips will help you cultivate more followers on Snapchat.

Follow others

Sometimes you need to be able to follow in order to lead. This applies equally to all forms of social media, especially for smaller businesses who are still establishing their brand. Simply making an account on Snapchat and waiting for the followers to come flooding in will rarely work unless you have a globally recognised brand.

It’s important to engage with other users in order to increase your presence on the app. A good idea is to follow already existing accounts that have a large number of followers and engage with them by exchanging snaps and generating more buzz.

Create interesting content

The reason Snapchat has become so popular is thanks to its ability to spread quick and engaging content instantly. But with so many brands and billions of users now using the app it’s vital that your content stands out if you want to make a positive impression. Ensure that the content you put on Snapchat is creative and is designed to engage with the type of customer your brand is aimed towards.

Spread the word

If you are already present on a number of social media platforms it’s important to utilise them in order to increase customer engagement through other digital channels. Ensure that your Snapchat account name is present on all of your other social media accounts such as Facebook and Twitter.

Also, any content that you publish online should include a link to your Snapchat account. It can be difficult to find accounts on Snapchat unless you have the username so it’s important that you give your consumers the details they need to find you.

Vary your content

It’s not enough to simply create quick snaps that are engaging at the time, your company must also develop an effective strategy which generates original content on a regular basis. In the world of social media, it is easy to get left behind if you are not regularly engaging with consumers, especially on such a quick-paced platform like Snapchat.