+1-800-298-3165
4 reasons your apps aren’t getting the press coverage you need
Eazi-Apps Support • 3 November 2017
Trying to generate effective media coverage can be difficult in the world of digital marketing. With such highly saturated media channels and competitive digital industries, companies are having to focus more effort on creating unique and creative marketing campaigns to get the press coverage they need to drive appdownloads. Here are a few tips that will help you edge out the competition and engage with more customers by virtue of media coverage.
Too much focus on sales
A common mistake that many companies make when it comes to creating press releases and generating content-based marketing material is to focus too much on selling and not enough on informing. The key to any successful PR or blog post is to generate content that is valuable to the reader or provides important and relevant information. Journalists will not publish a sales pitch and consumers will always look for information they find useful or interesting so be sure to tailor your content and make it newsworthy.
A lack of consistency
While producing high-quality content and marketing material is essential, it’s important to strike an effective balance between quality and quantity. If you’re operating a new start-up or you just developed a new app, for example, it can be difficult to compete for coverage and media exposure. This is why it’s vital to consistently and continuously produce new and unique content. That doesn’t mean drowning journalists in press releases but be sure to keep your hat in the ring and make your brand stand out.
Using too many links
It can be tempting to cram a huge number of links into your content but this can often have adverse effects. Journalists and media outlets will often disregard content that includes a lot of forced and irrelevant links or calls to action. A better approach is also to craft your content carefully with a limited number of links that fit naturally into the overall text.
Aiming at the wrong contacts
It doesn’t matter how carefully crafted and interesting your content it if it is not being seen by the right people. Your media list and contacts book are just as important as the content when trying to engage with your target market. It can be difficult to compile an extensive portfolio of contacts, especially for new brands and developers trying to market their new app or product. In this case, it’s a good idea to seek help from large established PR and marketing companies that already have established industry contacts.
Share this post:
Recent Posts
For anyone launching a digital agency today, the smartest move is to start with a business-in-a-box solution like Eazi-Business. It’s not just a tool—it’s a complete solution built to help entrepreneurs hit the ground running, even with no prior tech experience. Here’s the streamlined, modern tech stack Eazi-Business recommends for new agency owners:
Your homepage is your agency’s first handshake. If it’s unclear, cluttered, or generic—you’re losing potential clients in seconds. Here's what your homepage actually needs to convert visitors into leads. 1. A Headline That Tells Them What You Do “Helping local businesses grow with mobile apps and digital tools.” Make it specific, client-focused, and benefit-driven. If it could apply to anyone, it applies to no one. 2. A Strong Subheadline That Builds Trust “Trusted by 1,000+ entrepreneurs across 20 countries.” This is your social proof shortcut. Numbers work. So do logos and testimonials. 3. A Visual That Shows the Result Use mockups, screenshots, or lifestyle photos. Help visitors see what they’ll get—a mobile app, a dashboard, a website, a client smiling. 4. A Short List of Benefits (Not Features) Launch your digital presence fast No tech skills required Support and tools included Keep it tight. Think “what’s in it for me?” from the client’s point of view. 5. A Clear Call to Action (CTA) “Book a free call” “Get your launch pack” “See what’s possible” CTAs should stand out visually and be repeated 2–3 times on the page. 6. A Simple Contact Form or Button Make it easy to get in touch or book. Remove friction. Don’t ask for more than name, email, and one question. Pro tip: You don’t need to design from scratch. The Eazi-Business Business-in-a-Box gives you ready-made homepage templates with proven structure, persuasive copy blocks, and branding flexibility. Use our pre-built website framework to launch with confidence and convert faster.
Not all agencies need to offer “everything.” In fact, niching down can make your services more profitable, easier to sell, and faster to deliver. Whether you're starting solo or building a team, here are five in-demand, low-overhead services you can offer right now.
