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4 creative ways to promote your new app
Rebecca Appleton • 31 July 2018
After you have decided to get an app built for your business, it’s never too early to start thinking about how you’ll promote it. While the app build is underway, you can begin creating a creative plan to raise awareness of your app and encourage downloads – giving you a great return on your investment.
Whether you sell fitness plans or windows, accountancy services or travel tickets, there are sure to be dozens of imaginative, low cost strategies you can use to make your new app for your business a success right out the gate.
Here are a few of our own creative suggestions to get you started:
1. Host a competition with your app as the star
We all love the thrill of a competition and the feeling of winning a prize so make this part of your app promotion strategy. Host a competition across your other owned channels – such as your website, Facebook page and email marketing activity, where users downloading your app get entered into a prize draw. You can make the prize as big or small as you want. You could offer a series of vouchers for example, a free spend on your site or partner with another brand to offer an experience or day out. The sky is the limit!
2. Get influencers involved
If you have the budget for an influencer campaign, get some of them involved in a fun way to help you promote your app. Don’t just go for a standard placement or review though, think how your chosen blogger or social media personality could use your app in an authentic, creative way.
3. Throw a launch party
Who doesn’t love a party? Throw a launch party for your app, inviting your customers, partners, industry media and influencers. Make your app the star of the show, have a great theme and cool entertainment and you might even pick up some media coverage to further promote your new app.
4. Host a treasure hunt
If you’ve had an app built for a local business, consider combining the virtual world with the physical world and hosting a fun treasure hunt! You can promote your treasure hunt to the local community using sponsored Facebook ads, your own website, blog and social media channels and encourage everyone to join in. Make the treasure at the end of the hunt something related to your app – such as a brand new smartphone to enjoy the app on plus a basket of goodies.
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