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Why is user experience in mobile apps important for a business?
Dean White • 12 July 2022
With the advancement of smartphones and the rising popularity of mobile apps, it has become essential for any business to be mobile ready. In 2021, mobile devices were responsible for almost half of the internet traffic around the globe.
What is user experience (UX)?
User Experience refers to the feelings users have when interacting with a product or service. Mobile apps should be functional, easy to use, and accessible. Changing the contrast of colours, the fluidity of animations, or even how the app feels can make a significantly different experience. For example in a study, 90% of users reported that poor performance was the core reason why they stopped using an app.
Defining how a mobile app operates and serves the needs of users is part of creating UX. For a business to turn users into loyal customers, the UX must be simple, comfortable, and user-friendly.
Benefits of User Experience in Mobile Apps
UX offers numerous advantages for a business, including:
Attracts Users - You only have a few seconds to have an impact on consumers when they launch a business app. A business will not be able to keep them using their app unless the design is appealing. Engagement is the next important thing to consider. Users will continue to use the app if they find it interesting.
Get featured in the app store - What determines whether an app is good or bad is the number of users who like it. A mobile app can get to the top of the rankings, thanks to positive customer reviews and ratings. A business must make sure they provide users with a superb UX. Getting an app at the top of the list will instantly attract more users.
Improved ROI - A well-designed app provides engaging content and easy navigation, ensuring that a business is providing customers with satisfactory service. A satisfied consumer is more likely to promote a business app to others. In turn, this increases a business's return on investment.
App UX design boosts your brand - When a business invests in outstanding UX design, consumers will be happier. Consumers who feel good about a company are more likely to stick with it. An app can be improved by the positive feedback received. A positive relationship between a business and a consumer will help increase the value and credibility of a brand.
Time and cost - A mobile app will be easier to use if a business invests in great UX design. Businesses will save time and money if they choose a quality product that doesn't need regular updates.
The importance of UX in mobile marketing and app design for a business has become more important than ever.
A business can have more control and can engage with more customers thanks to mobile apps. As the need for mobile apps is high in demand, it’s expected that the upcoming wide scale adoption of mobile apps will replace the desktop and web versions of ecommerce stores.
Eazi-Apps can help local entrepreneurs achieve high levels of revenue and build apps without technical experience. With premade templates and themes available for businesses such as barber shops, beauty centres, cleaning services, clubs, festivals and many more. We also have numerous layouts possible, for whichever design a business requires. There are calendar features for a business to create an event for their customers and an appointment feature to allow customers to book in an allotted time for services i.e. barber shop. There are also fantastic commerce features for a business such as a restaurant.
It has never been more important for businesses to have an effective strategy in order to survive and make sales. Contact us to find out more about our award-winning mobile app business opportunity.
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