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Why a business needs a scalable digital marketing strategy
Dean White • 27 January 2022
The importance of scalability for businesses
Scalability is a term that is mentioned a lot in a business context. There is more to the word than meets the eye though. It can be said that versatility and flexibility are also key in explaining scalability in a business growth environment. To scale means a business is able to take on increased workload in a cost-effective manner and meet demands without overstretching. It also means being secured in the fact that a business can handle the extra work and customers.
Despite having the opportunity of a far greater and concerted reach; most companies lose out on taking advantage of their social handles. As a business grows, it’s important to scale not only the technology but also their marketing efforts.
In a typical work setting a company would need to hire new staff to meet the demand for growth. A digital marketing agency is more suited for growth as it cuts out any additional resources needed. It is not necessary to then expand a marketing department or place any constraints on current marketing resources.
There are constantly emerging marketing platforms and customer acquisition channels that companies need to leverage in order to grow at a far higher rate. To reach today’s connected customer, companies need to craft integrated marketing growth strategies and content that keep people engaged.
As consumer dependency on search engines continues to increase, leading brands are committing more resources to creating content for potential customers to find.
According to thecontentstandard.com;
· 115 billion average global monthly searches on google alone
· Around 11 online sources a customer consults before making a purchasing decision
· 85% of the time a customer’s digital journey starts with a search online
The transition from a medium to a larger sized business comes with growing pains and can seem impossible. The answer is a complete marketing solution which cuts costs and provides the technology and materials needed to become successful. Full Pivot solves any issues in an incredibly comprehensive way and can help any local businesses to not become lost in the shadows of larger ones. This is the perfect opportunity to deliver SEO services, Websites, Mobile Apps and E-Commerce solutions with no previous experience.
Please contact us to find out how you can help businesses stay one step ahead of the competition.
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